In any form of self-directed learning, high motivation is particularly important. In e-learning or blended learning, you should always involve executives! Learn now how exactly you can achieve this with the method "The Boss is On Board!"
Motivation from management has a special effect
Further education is changing: The focus is increasingly on the participant themselves, so self-directed learning is becoming more important. But make no mistake: Simply creating an e-learning course and saying, "There, now learn with it" – that will not work. The right motivation is essential for participants to actually start and stay engaged with the course.
This is where the participant’s executive comes into play: Be sure to include them in your e-learning or blended learning! The high authority of an executive ensures that participants feel particularly
committed to completing the e-learning and
appreciated when they complete the e-learning.
Both increase motivation for your participants. That’s why I want to show you today how exactly you can get the boss "on board" the e-learning or blended learning!
This is how the method "The Boss is On Board" works
"The Boss is On Board!" is one of our 40 methods for blended learning – and the favorite method of blink.it CEO Konstantin Ristl, as he recently revealed in a guest article on our blog.
This is what the method is about: In a short video address, an executive explains to the training participants why the e-learning and the content are so important. The learning effect itself is low with this method – but the motivation is invaluable.
Important: Include this video right at the beginning of your e-learning directly in the online course. Of course, you can also incorporate it wonderfully in other places to draw participants' attention to the course – for example, in your company's intranet!
Examples for "The Boss is On Board"
The method in e-learning
To motivate for an e-learning course, the respective executive should record a short video of themselves. In it, they should at least answer the following questions:
Why is the topic of the course important?
Why was the method of e-learning chosen?
In what way will the executive be involved in the e-learning?
Keep in mind that a video should not last longer than 3 minutes! Executives often find this difficult, but for lengthy speeches, a video in e-learning is the wrong medium – participants would quickly lose interest.
Tip: Give the executive a time frame of 2-3 minutes and provide them with support: On the one hand, the questions mentioned above serve as a guiding thread, and on the other, you can also assist during the filming itself.
The NOSA shows how: Involving the executive in blended learning
The North-East German Savings Bank Academy (NOSA) has been successfully applying the method in blended learning for years. For good reason:
We want to give the whole thing a face so that colleagues on-site are informed and that you can engage in conversation with the employees: Therefore, the board talks at a house fair. They announce the courses and promote participation.
Sabine Lopp, Head of Educational Services at NOSA
This way, NOSA goes beyond pure e-learning and also involves executives live – we believe it's a prime example of blended learning! Because only through the right combination of in-person and online does blended learning reach its full effectiveness: Participants perceive further education as "round" and are motivated to participate from start to finish.
Tip: My colleague Laura recently conducted an interview with NOSA. Learn more about blended learning at the North-East German Savings Bank Academy in this article.
