A good learning platform thrives on two things: Good content and the motivation of the participants! Nico Adorf and Hendrik Hinsken from SNIPES reveal how these two cornerstones are connected in the SNIPES Campus – and why a good learning platform is a part of the corporate culture.
About the person: Together, Hendrik Hinsken and Nico Adorf are responsible for the Training & Development Department at SNIPES.
Your SNIPES Campus is actively used by more than a thousand employees in a total of 9 countries every month.
The SNIPES Campus has existed for over a year. What formats and content do you offer your employees there?
The platform is used for almost everything: We have classic E-Learning content, where our people can educate themselves independently. At the same time, we also use Blended Learning, particularly in the area of Customer Service. The content varies greatly: We have some mandatory courses – for example, onboarding – but mostly voluntary courses.
In addition, we have an event area where we promote our events and present news about the latest campaigns or products. It has actually become a platform where we offer diverse learning content on one hand, and also an entertainment area on the other.
That sounds exciting! Why did you choose a learning platform from blink.it for this concept?
The decisive factor was that we are not tied to external partners with blink.it and can truly create our content as quickly as possible and flexibly set up our courses.
We can shoot videos, use PDFs, and upload PowerPoints – in other words, utilize all the content we already have in our daily work. Blink.it is exactly what we need to communicate quickly and agilely with our people.
Your largest course is the onboarding course for new employees. Why have you moved the onboarding process to the digital CAMPUS?
SNIPES is growing incredibly fast. It is typically essential to conduct onboarding meetings with management in our stores multiple times a week, which would take some time. So we wanted to simplify the daily business for all employees and their managers.
For this reason, we designed the onboarding course and various staffing plans, which conclude with a small knowledge check at the end. This way, we can transport the same knowledge as quickly as possible and legally ensure that all employees are informed about important topics.
Insight into the SNIPES Campus: In addition to the mandatory onboarding course (see image), many voluntary contents are also offered.
In the courses, you provide a lot of content in videos. Why do you use this format in particular?
At first, many PDFs and PowerPoint presentations were used in the courses. However, our very young target audience is used to receiving learning content presented differently.
Through analyzing the courses, we quickly noticed that anything that includes video material is received much better. Therefore, we immediately rethought our strategy and have been working strongly in an audio-visual manner while reducing the text content to the absolute minimum.
Now that we have tailored our content to our employees, we also see that the campus is being utilized much more actively than at the beginning! So actively, in fact, that some employees start creating video material like product training on their own, which we also upload to the campus after careful review. This way, the users themselves create content – and that without pressure, just for fun! For us, it's an absolute win-win situation!
With videos, we have another advantage: When we become aware of a particular topic during our analyses or meetings, we can react quickly and flexibly. We develop a concept, shoot a short clip, create a tutorial from it, and send it promptly to the devices of our employees across Europe. This process can be completed within a few days.
In addition to the mandatory courses, you also offer many voluntary learning contents. How do you motivate your employees to actively participate in these voluntary courses?
On one hand, we believe that the platform should also be fun, meaning we include entertainment and create incentives for regular visits to the platform. In the entertainment area, there are, for example, information about events sponsored by SNIPES, or new cool product videos that we produce in collaboration with our partners from the industry. Once our employees are regularly active on the campus, they also automatically engage with the voluntary learning contents.
On the other hand, we transparently show how the career path at SNIPES can look via the campus: We emphasize in the mandatory courses that self-initiative is rewarded – with various opportunities for advancement. Anyone who is eager to learn is welcome to learn!
We are also very interested in regularly bringing new content and keeping the platform up-to-date. New employees grow up with the campus: It becomes completely natural for them to work with it.
The E-Learning concept of SNIPES with blink.it
New employees know from the very beginning that there is a campus and some mandatory courses – how do you practically introduce them to the learning platform?
That's quite simple: Our employee data is synchronized daily with blink.it. Thus, the employee receives an invitation email for the campus even before their first working day.
The entry point is a welcome course with short video tutorials about the platform and how blink.it can be saved directly on the smartphone's home screen like an app. The mandatory courses are set up like a video game, where one progresses from level to level in order to receive a certificate from their store manager at the end.
In the first few working days, the colleagues on-site in the stores and we in the T&D Department support them if our new employees have questions about the courses or how to handle things. In general: Our E-Learning platform is simply part of the corporate culture!
Thank you very much for the interview, Nico and Hendrik!
Conclusion
A learning platform is successful when it not only imparts knowledge but also becomes part of daily work reality.
The SNIPES Campus impressively demonstrates how a learning platform can be more than just a digital training tool. Through relevant content, strong video formats, and a clear connection with career perspectives, learning becomes both natural and attractive.
Those who know their target audience, produce content agilely, and consistently integrate the platform into processes and culture turn E-Learning into a true fun platform – making further education a fixed part of the corporate DNA.
Updated on 02.03.2026
