Do you want to bring more variety to your company? Or are you looking for inspiration for your training sessions? Then rely on different video ideas that you can quickly and easily implement. We show you 5 ways to successfully use learning videos in companies!
Personal, easy to understand, and motivating: More and more companies recognize the advantages of videos and are trying to utilize them for their benefit. For mobile learning, nine out of ten companies already rely on videos to specifically support training.
Videos are effective not only in mobile learning – moving images serve as versatile helpers in companies for various purposes. The prerequisite for this is that they can be easily shared among employees: Via email, through an internal communication system, or a special online learning platform.
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If this prerequisite is met, we will help you with the next step: We have collected five practical ideas for learning videos in companies – with examples and tips for implementation:
The virtual company tour
The introductory video for (new) managers
The personal training video
The practical situational recording
The technical explanatory video
Idea 1: The virtual company tour
Especially new employees should quickly get to know the company better: Processes, premises, or rules are still often passed on in paper form today. A learning video is a great way to visualize the tour of your company.
An example of a virtual company tour is shown by BMDSystemhaus:
In the video, the new employee sees the important processes in the morning, genuine insights into the workplaces, and benefits that the company provides – all to be viewed in under three minutes and produced without significant technical effort.
This type of learning video is well-suited as an introduction for new employees, for example, at the beginning of an online course during onboarding. It can also be used as an advertising video for the company – a great opportunity for onboarding and recruiting.
Idea 2: The introductory video for (new) managers
Knowing supervisors and managers is equally important for new and existing employees. Learning videos are particularly well-suited for such introductions: A short video message allows for a direct personal connection to the supervisor – and thus also to the company.
Such an introductory video was filmed by Schuhplus for a new branch manager:
In the approximately one-minute video, the company leader personally introduces a new branch manager and emphasizes her commitment to the new team. The introductory video was recorded using very simple means: With a smartphone, right on site in the new branch.
This type of introductory video is suitable for companies of all sizes. Especially in large companies, a video message can help inform employees in a sympathetic manner when changes in the management level are made.
Idea 3: The personal training video
This third form of video is the most well-known and is frequently used in companies: A learning video conveys important continuing education content in a targeted manner. The teacher – usually a trainer or coach – stands in front of the camera. But experienced employees can also record such training videos to support their colleagues.
How a personal training video for sales conversations might look is shown by sales trainer Dirk Kreuter:
The example video shows you a particularly exciting method: The teacher directly addresses a question from a learner and answers it in the further course of the video. In this way, trainers or colleagues can address specific questions from employees that may arise during continued education.
Such classic training videos are very easy and quick to produce: Here too, a smartphone is sufficient for the video shoot. From several such learning videos, a valuable knowledge database for your company can emerge, benefiting all employees.
Can shooting videos with a smartphone really work? You can find all information and helpful download materials on our comprehensive info page on creating videos for online courses.
Idea 4: The practical situational recording
This fourth idea for learning videos in companies also comes from the field of further education. Especially in communication or sales training, training videos with theoretical content are not enough. Practical exercises and role plays are recommended: As videos in the e-learning course, these situational recordings form an excellent foundation for discussions or troubleshooting.
The following video is a humorous example of a practical situational recording:
The video shows a sales conversation in a traffic center. A good question to ask other employees might be, “What is going wrong here?” – Such situational recordings can lighten the mood while also clarifying processes and problems.
Idea 5: The technical explanatory video
Technical and digital skills are becoming increasingly important in the context of digitalization. For such purposes, you can use videos that simply explain digital tools or programs. The great advantage: Employees can easily mimic the processes in technical explanatory videos directly at their own pace. The learning effect is thus significantly higher than with once-only “demonstrations.”
This example shows how an explanatory video conveys technical basics in a simple way:
In under five minutes, employees learn the basics of PowerPoint in this video. The screen of the explainer is recorded directly to illustrate all steps in the system. Such screen recordings (also known as screencasts) can be easily produced with almost any computer.
By the way: We at the blink.it team have had great experiences with this type of learning videos: We use such screencasts almost daily to explain complex processes to colleagues, hand off tasks, or onboard new employees.
Conclusion: What do the 5 ideas for learning videos bring to your company?
The virtual company tour supports new employees during onboarding and advertises your company.
The introductory video for (new) managers increases the personal connection between employees and supervisors.
The personal training video conveys important content for further education and answers relevant questions from your employees.
The practical situational recording encourages realistic discussions in e-learning.
The technical explanatory video simply demonstrates how to use digital tools and important programs.
This list has inspired you, and you want to produce learning videos for your company yourself? Then download our guide for video shooting on a smartphone as a PDF for free now and implement your own ideas directly!
