Do you want to bring more variety to your company? Or are you looking for inspiration for your training sessions? Then rely on different video ideas that you can implement quickly and easily. We show you 5 ways to successfully use learning videos in companies!
Personal, easy to understand, and motivating: More and more companies are recognizing the advantages of videos and trying to leverage them. For mobile learning, nine out of ten companies are already using videos to effectively support training.
Videos are not only effective in mobile learning – moving images are versatile helpers for various purposes within companies. The prerequisite is that they can be easily shared among employees: via email, through an internal communication system, or a specific online learning platform.
If this prerequisite is met, we help you with the next step: We have collected five practical ideas for learning videos in companies – with examples and tips for implementation:
The virtual company tour
The introduction video for (new) managers
The personal training video
The practical situational recording
The technical explanatory video
Idea 1: The virtual company tour
Especially new employees should quickly get to know the company better: Processes, premises, or rules are still often passed on in paper form today. A learning video is a great way to visualize the tour of your company.
An example of a virtual company tour is shown by BMDSystemhaus:
In the video, the new employee sees the important processes in the morning, real insights into the workplaces and benefits the company offers – all viewable in under three minutes and produced without significant technical effort.
This type of learning video is well-suited as an introduction for new employees, for example, at the beginning of an online course during onboarding. It can also be used as a promotional video for the company – a great opportunity for onboarding and recruiting.
Idea 2: The introduction video for (new) managers
Knowing supervisors and managers is equally important for new and existing employees. Learning videos are particularly well-suited for such introductions: A short video message allows for a direct personal connection with the supervisor – and thus with the company as well.
A video has been created by Schuhplus for a new branch manager:
In the approximately one-minute video, the company director personally presents a new branch manager and emphasizes her commitment to the new team. The introduction video was recorded using the simplest means: With a smartphone, right on site in the new branch.
This type of introduction video is suitable for companies of all sizes. Especially in large companies, a video message can help to inform employees in a sympathetic way when changes are made at the management level.
Idea 3: The personal training video
This third form of video is the most well-known and is frequently used in companies: Important further training content is specifically conveyed through a learning video. The instructor stands in front of the camera – usually a trainer or coach. However, experienced employees can also record such training videos to support their colleagues.
How a personal training video for sales conversations can look is shown by sales trainer Dirk Kreuter:
The example video shows you a particularly interesting method: The instructor directly addresses a question from a learner and answers it later in the video. In this way, trainers or colleagues can address specific questions from employees, which may arise during further training.
Such classic training videos are very easy and quick to produce: Here too, a smartphone is sufficient for the video shoot. A valuable knowledge database can emerge from multiple such learning videos, benefiting all employees in your company.
Can video shooting with a smartphone really work? You can find all information and helpful downloadable materials on our extensive information page on creating videos for online courses.
Idea 4: The practical situational recording
This fourth idea for learning videos in companies also comes from the field of further training. Particularly in communication or sales training, training videos with theoretical content are often insufficient. Here, practical exercises and role plays are recommended: As videos in e-learning courses, these situational recordings provide an excellent basis for discussions or error analysis.
The following video is a humorous example of a practical situational recording:
The video shows a sales conversation in a traffic center. A good question to other employees might be “What is going wrong here?” – Such situational recordings can lighten the mood while clarifying processes and problems.
Idea 5: The technical explanatory video
Technical and digital skills are becoming increasingly important due to digitalization. For such purposes, you can use videos that simply explain digital tools or programs. The great advantage: Employees can easily imitate the processes in technical explanatory videos at their own pace. The learning effect is therefore significantly higher than with a one-time demonstration.
This example shows how an explanatory video conveys technical basics in a simple manner:
In under five minutes, employees learn the basics of PowerPoint in this video. The instructor’s screen is directly recorded to illustrate all steps in the system. Such screen recordings (also known as Screencasts) can be easily produced with almost any computer.
By the way: We at the blink.it team have had great experiences with this type of learning videos: We use such screencasts almost daily to explain complex processes to colleagues, delegate tasks, or onboard new employees.
Conclusion: What do the 5 ideas for learning videos bring to your company?
The virtual company tour supports new employees during onboarding and promotes your company.
The introduction video for (new) managers enhances the personal bond between employees and supervisors.
The personal training video conveys important content for further training and answers relevant questions from your employees.
The practical situational recording encourages realistic discussions in e-learning.
The technical explanatory video easily demonstrates the use of digital tools and important programs.
This list has inspired you, and you want to create your own learning videos for your company? Then download our guide for video shooting with a smartphone for free as a PDF now and put your own ideas into action!
