Do you want more variety in your company? Or are you looking for inspiration for your training sessions? Then rely on different video ideas that you can implement quickly and easily. We’ll show you the 5 ways you can successfully use learning videos in companies!
Personal, easy to understand, and motivating: More and more companies are recognizing the benefits of videos and trying to use them for themselves. For mobile learning, nine out of ten companies already rely on videos to specifically support training.
Videos aren’t just effective for mobile learning — moving images are versatile helpers in companies for a wide variety of purposes. The prerequisite is that they can be easily distributed among employees: via email, through an internal communication system, or a special online learning platform.
If this prerequisite is met, we’ll help you with the next step: We’ve collected five practical ideas for learning videos in companies — with examples and tips for implementation:
The virtual company tour
The introduction video for (new) managers
The personal training video
The practical situational recording
The technical explainer video
Idea 1: The virtual company tour
Especially new employees should get to know the company more quickly: processes, premises, or rules are still often passed on in paper form today. A learning video is a great way to visualize the tour through your company.
An example of a virtual company tour is shown by BMDSystemhaus:
In the video, the new employee sees the important morning routines, real insights into the workplaces and benefits the company offers — all in under three minutes and produced without much technical effort.
This type of learning video is well suited as an introduction for new employees, for example at the start of an online course during onboarding. It can also be used as a promotional video for the company — a great opportunity for onboarding and recruiting.
Idea 2: The introduction video for (new) managers
It is equally important for new and existing employees to know supervisors and managers. Learning videos are particularly well suited for such introductions: A short video message makes it possible to build a personal connection directly with the supervisor — and thus with the company as well.
Schuhplus filmed such an introduction video for a new store manager:
In the about one-minute video, the company owner personally introduces a new store manager and emphasizes her commitment to the new team. The introduction video was recorded with the simplest means: With a smartphone, right on site at the new store.
Such an introduction video is suitable for companies of all sizes. Especially in large companies, a video message can help employees stay informed in a friendly way when changes are made in management.
Idea 3: The personal training video
This third type of video is the best known and is often used in companies: A learning video is used to convey important training content in a targeted way. The person in front of the camera is the instructor — usually a trainer or coach. But experienced employees can also record such training videos to support their colleagues.
What a personal training video for sales conversations can look like is shown by sales trainer Dirk Kreuter:
The example video shows you another particularly exciting method: The instructor responds directly to a learner’s question and answers it in the course of the video. In this way, trainers or colleagues can also address specific questions from employees that may arise during further training.
Such classic training videos are very easy and quick to produce: Here, too, a smartphone is enough for filming. From several such learning videos, a valuable knowledge base can be created for your company, from which all employees benefit.
Filming with a smartphone — does that really work? You can find all the information and helpful download materials on our comprehensive info page Videos for creating online courses.
Idea 4: The practical situational recording
This fourth idea for learning videos in companies also comes from the field of further education. Especially in communication or sales training, training videos with theoretical content are not enough. Practical exercises and role plays are useful here: As videos in an e-learning course, these situational recordings are an excellent basis for discussions or troubleshooting.
The following video is a humorous example of a practical situational recording:
The video shows a sales conversation in a transportation center. A good question for other employees would be, for example, “What’s going wrong here?” — Such situational recordings can lighten the mood and at the same time illustrate processes and problems.
Idea 5: The technical explainer video
Technical and digital skills are also becoming increasingly crucial as part of digitalization. For such purposes, you can use videos that simply explain digital tools or programs. The big advantage: Employees can easily imitate the processes in technical explainer videos directly at their own pace. The learning effect is therefore significantly greater than with a one-time “demonstration”.
This example shows how an explainer video can convey technical basics in a simple way:
In under five minutes, employees learn the basics of PowerPoint in this video. To do this, the screen of the person explaining is recorded directly to illustrate all the steps in the system. Such screen recordings (also called screencasts) can be produced easily with almost any computer.
By the way: At blink.it, we have had great experience with this kind of learning video: Almost daily we use such screencasts to explain complex processes to colleagues, hand over tasks, or train new employees.
Conclusion: What do the 5 ideas for learning videos bring your company?
The virtual company tour supports new employees during onboarding and promotes your company.
The introduction video for (new) managers increases the personal connection between employees and supervisors.
The personal training video conveys important content for training and answers relevant questions from your employees.
The practical situational recording encourages realistic discussions in e-learning.
The technical explainer video demonstrates how to use digital tools and important programs in a simple way.
This list has inspired you and you want to produce learning videos for your company yourself? Then download our guide to filming with a smartphone as a PDF now for free and put your own ideas into practice right away!
Frequently Asked Questions and Answers
Why are learning videos particularly well suited for companies?
Learning videos convey content personally, vividly, and flexibly. Employees can access information at their own pace, repeat it, and apply it directly in their day-to-day work. This makes videos particularly well suited for onboarding, further training, technical explanations, or internal communication.
What types of learning videos can companies use?
Companies can use different video formats, for example virtual company tours, introduction videos for managers, classic training videos, practical situational recordings, or technical explainer videos. Each format serves a different purpose in daily learning and work.
How much effort does it take to produce learning videos?
Many learning videos can already be produced with simple means. For numerous formats, a smartphone or a simple screen recording is enough. What matters less is perfect technology than a clear structure, understandable content, and concrete value for employees.
What advantages do learning videos offer in onboarding and further training?
Learning videos make knowledge permanently available and relieve teams from repeated explanations. New employees can watch content flexibly, understand processes, and get up to speed more quickly. At the same time, training content can be updated centrally and reused for different target groups.
Updated on May 6, 2026
