Would you like to bring more variety to your company? Or are you looking for inspiration for your training sessions? Then rely on different video ideas that you can implement quickly and easily. We will show you 5 ways you can successfully use learning videos in companies!
Personal, easy to understand, and motivating: More and more companies are recognizing the benefits of videos and trying to use them to their advantage. For mobile learning, nine out of ten companies already rely on videos to specifically support training.
Videos are not only effective in mobile learning – moving images are versatile helpers in companies for a wide variety of purposes. The prerequisite for this is that they can be easily distributed among employees: via email, an internal communication system, or a special online learning platform.
Once this prerequisite is met, we will help you with the next step: We have collected five practical ideas for learning videos in companies – with examples and tips for implementation:
The virtual company tour
The introductory video for (new) executives
The personal training video
The practical situation recording
The technical explanatory video
Idea 1: The virtual company tour
Especially new employees should quickly get to know the company better: Processes, premises, or rules are still often passed on in paper form today. Yet, a learning video is a great way to visualize the tour of your company.
An example of a virtual company tour is shown by BMDSystemhaus:
In the video, the new employee sees the important morning routines, real insights into the workplaces, and benefits provided by the company – all to be viewed in under three minutes and produced without major technical effort.
This type of learning video is well suited as an entry point for new employees, for example, at the beginning of an online course during onboarding. It can additionally be used as a promotional video for the company – a great opportunity for onboarding and recruiting.
Idea 2: The introductory video for (new) executives
Knowing superiors and executives is equally important for new and existing employees. Learning videos are particularly well suited for such introductions: A short video message makes it possible to build a personal connection directly with the superior – and thus also with the company.
Schuhplus filmed such an introductory video for a new store manager:
In the roughly one-minute video, the head of the company personally introduces a new store manager and emphasizes her commitment to the new team. The introductory video was recorded using the simplest means: With a smartphone, directly on site in the new store.
Such an introductory video is suitable for all company sizes. Especially in large companies, a video message can help to inform employees in a sympathetic way when changes are made at the executive level.
Idea 3: The personal training video
This third form of video is the most well-known and is frequently used in companies: Important further training content is taught via a learning video. The person standing in front of the camera is the instructor – usually a trainer or coach. But experienced employees can also record such training videos to support their colleagues.
Sales trainer Dirk Kreuter shows what a personal training video for sales pitches can look like:
The example video shows you another particularly exciting method: The instructor directly addresses a question from a learner and answers it in the further course of the video. In this way, trainers or colleagues can also address specific questions from employees that might arise during the course of further training.
Such classic training videos are very easy and quick to produce: A smartphone is sufficient for the video shoot here too. A valuable knowledge database for your company can emerge from several such learning videos, from which all employees benefit.
Shooting video with a smartphone – does that really work? You can find all the information and helpful download materials on this on our extensive info page Create videos for online courses.
Idea 4: The practical situation recording
This fourth idea for learning videos in companies also comes from the area of further training. Especially in communication or sales training, training videos with theoretical content are not enough. Practical exercises and role-plays are ideal here: As videos in an e-learning course, these situation recordings are an excellent basis for discussion or troubleshooting.
The following video is a humorous example of a practical situation recording:
The video shows a sales pitch in a transport center. A good question to ask other employees would be, for example, "What is going wrong here?" – Such situation recordings can lighten the mood while clarifying processes and problems.
Idea 5: The technical explanatory video
Technical and digital skills are also increasingly becoming crucial in the course of digitalization. For such purposes, you can use videos that simply explain digital tools or programs. The big advantage: Employees can easily mimic the processes in technical explanatory videos directly at their own pace. The learning effect is therefore significantly higher than with a one-off "demonstration".
This example shows how an explanatory video teaches technical basics in a simple way:
In less than five minutes, employees learn the basics of PowerPoint in this video. For this purpose, the screen of the person explaining is recorded directly to illustrate all the steps in the system. You can easily produce such screen recordings (also called screencasts) with almost any computer.
By the way: We in the blink.it team have had great experiences with this type of learning video: We use such screencasts almost daily to explain complex processes to colleagues, hand over tasks, or onboard new employees.
Conclusion: What do the 5 ideas for learning videos bring to your company?
Learning videos support companies successfully, especially when they are specifically used for different use cases such as onboarding, knowledge transfer, or technical training and are made available for the long term.
The virtual company tour supports new employees during onboarding and promotes your company.
The introductory video for (new) executives increases the personal connection between employees and superiors.
The personal training video imparts important content for further training and answers relevant questions from your employees.
The practical situation recording stimulates realistic discussions in e-learning.
The technical explanatory video simply demonstrates how to handle digital tools and important programs.
Has this list inspired you, and would you like to produce learning videos for your company yourself? Then download our guide for shooting video on a smartphone as a PDF for free now and put your own ideas into practice straight away!
Frequently Asked Questions and Answers
Why are learning videos particularly well suited for companies?
Learning videos convey content personally, vividly, and flexibly. Employees can retrieve information at their own pace, repeat it, and apply it directly in their daily work. This makes videos particularly well suited for onboarding, further training, technical explanations, or internal communication.
What types of learning videos can companies use?
Companies can use different video formats, for example, virtual company tours, introductory videos for executives, classic training videos, practical situation recordings, or technical explanatory videos. Each format serves a different purpose in daily learning and working life.
How complex is the production of learning videos?
Many learning videos can already be produced with simple means. A smartphone or a simple screen recording is sufficient for numerous formats. What is decisive is less a perfect technology than a clear structure, understandable content, and a concrete benefit for the employees.
What benefits do learning videos offer in onboarding and further training?
Learning videos make knowledge permanently available and relieve teams of recurring explanations. New employees can view content flexibly, understand processes, and get started faster. At the same time, training content can be updated centrally and reused for different target groups.
