The human brain processes videos 60,000 times faster than plain text – various studies show this. YouTube is the most used video platform in Germany and is utilized in both private and educational settings. But why is learning with videos so popular? Find out now what makes learning with videos so efficient and how you can enhance the learning success of your course participants with online videos!

Do the following situations sound familiar to you? You want to connect your washing machine in the new apartment, during the lockdown you wanted to try out a new recipe, or you searched for a clear guide for a complicated Excel formula. What do all these situations have in common? Right! Usually, you find answers in YouTube videos.

Of course, there are other video platforms aside from YouTube. However, YouTube is the largest and most used video portal in Germany. The following tips can be applied to all other video platforms. Videos are omnipresent – the mentioned examples illustrate this. Thus, it is not surprising that learning and explanatory videos are so popular.

In various contexts, new learning habits emerge, with online videos being at the center: A study by the Council for Cultural Education supports this observation. Because, in this study, the YouTube usage of 12 to 19-year-olds was examined in 2019. Regarding the topic of education, online videos are primarily used for repetition and deepening of teaching content.

Study Youth / YouTube / Cultural Education. Horizon 2019 // Source: Council for Cultural Education, Presentation: blink.it

But what makes online videos so popular among learners? And how do you, as a trainer, enhance the learning success of your course participants with online videos? You will find the answers to these questions in the following table:

Benefits of Your Explanatory Videos

| | Benefits of Your Online Videos | Tips to Enhance Learning Success | || --------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ || Microlearning | Microlearning creates short learning units through bundled knowledge contents! Your course participants' attention spans are decreasing due to fast internet usage. Explanatory videos summarize your key contents briefly. | Filter out the most important content related to your topic. Reduce individual content to the essentials. Convey your content as simply as possible. || Visualized Topics | Explanatory videos help your participants learn content faster. Through the video, they receive an audiovisual explanation of the knowledge content. Using different learning channels makes the learning process easier, and content can be better retained. | Processes can be illustrated with graphics. The auditory level allows your participants to follow you better and grasp content more quickly. || Focused Content | To keep explanatory videos engaging, you should not prolong them. Therefore, focus on the most important content. | Your explanatory video can be repeated as often as necessary until the content is learned and deepened. Participants can take notes if needed. || Consideration of Different Learning Types | Your course participants learn differently! Some individuals learn more with the left hemisphere of the brain (responsible for numbers, languages, structures), while others learn with the right (images, imagination, emotions). Address both types of learners! | Design your online courses in a media mix, so you engage both hemispheres and address different learning types. || Personal Connection to Course Participants | Utilize the advantage that you can personally motivate your participants. You can achieve this best by making your explanatory videos engaging and motivating. Because your motivation in the explanatory video is palpable and ideally transfers to the course participants! | Show your face! This way, you establish a personal connection with your course participants. Also, pay attention to good sound and lighting conditions so that your participants can focus on the content. || Creative Diversity | You can create explanatory videos for all content. You have complete creative freedom! Engaging videos make it easier for your participants to follow you. | Choose a sample and align your video creation with it. Additionally, consider a story and narrate it in your online video. |

It becomes clear how diverse the benefits of explanatory videos are. Videos not only summarize your knowledge content but also visualize it. Moreover, you tailor your online courses to different learning types by using audiovisual explanations and addressing different brain areas.

Do you want to learn more about the different learning types and know which group you belong to? You can find out about this and much more in the blog article “4 Learning Types: How Training Can Improve with Colors [Interview]”

You see: Explanatory videos help you not only with cooking or connecting the washing machine but also provide immense value in the context of further education! Because course participants can retrieve the most important information at any time and are supported in their learning through visualizations.

To enhance the learning success of your course participants, you can, of course, also integrate explanatory videos into your online courses on the blink.it platform. How this works and what possibilities the blink.it platform offers you will be explained in the following section:

Practical Example: How to Integrate Explanatory Videos into Your Online Courses

The blink.it platform offers course creators the ability to integrate videos into their courses, alongside media formats such as text, image, and sound. You have two options:

1. Embed a Video via YouTube

Tutorial: Embed a Video via YouTube on the blink.it platform // Source: blink.it

2. Upload a Video Directly to blink.it

Integrating online videos into the blink.it course is straightforward. Your course participants have the opportunity to work on content in short units (blinks). Your participants benefit from their successful learning process, and you as a course creator from the popular course!

Do you want to make your online course even more popular with explanatory videos? We have compiled the key tips for creating online videos for you on the following page. Find out now how your explanatory videos can succeed!

Information Page

Create Explanatory Videos for Online Courses

Didactically meaningful explanatory videos are part of a good online course. Therefore, start creating your own online video now and make your course even more successful!

To the information page "Create Videos for Online Courses"

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