The Federal Ministry for Economic Affairs and Energy says: the right support for a seminar is the be-all and end-all for its success. In the article “Using Videos for Pre- and Post-Preparation of Seminars and to Increase Customer Retention”, Lena Després, Dr. Wolfgang Schneiderheinze, and Sandra Bürger explain the use of videos for seminar support using real problem situations as examples. Result: It creates sustainable, brain-compatible learning for all participants.

“Especially for skills in real-time communication, the saying 'Practice makes perfect' applies. Blink.it conveniently provides all resources for up-to-date practice after the seminar,” says trainer Dr. Wolfgang Schneiderheinze. The preparation and follow-up with the help of videos is an important component of his seminars for the trainer. Preparing participants through videos allows him to start engaging with them even before the seminar begins. This way, they are better prepared for the seminar and can already acquire some initial knowledge. However, the Blink.it platform is also helpful for the trainer not only in the preparation phase. After the seminars are completed, the platform can help maintain contact with the participants. This can increase motivation to implement the learned content. The lessons learned are also recalled in participants' memories after the seminar. The films can be reused for various clients, as Schneiderheinze explains, making the initial effort to create the short videos worthwhile.

The Federal Ministry for Economic Affairs and Energy agrees with Dr. Wolfgang Schneiderheinze. By using videos in seminars, the imparting of soft skills can be made more sustainable. According to the Federal Ministry, it is essential to