I have noticed the following at many trade fairs: Many attendees pull out their smartphones during a presentation to take pictures of individual slides or film certain sections of the talk. After the presentation, small crowds form around the speaker. Everyone wants to hand over their business cards to receive the presentation slides via email. The presenter hardly has time to engage in conversation due to the large influx.

As a speaker, presenter, trainer, or keynote speaker, you can get more out of your presentations and events with the blink.it App. Stay in long-term contact with your audience and gain new customers. Through the blink.it App, for example, you can provide the attendees with the slides of the presentation, create a survey, or interact with the participants through the discussion feature.

How to use the blink.it App for post-presentation follow-up

You create a "course" in the blink.it App before the presentation. If you already know the participants by name and email, you can invite them to the course before the presentation. Alternatively, participants receive the course link from you after the event. You should include this link at the beginning and end of the presentation on your slides. We recommend placing the link in text form (e.g., "app.blink.it/go/xGHkvpjnlkfTZ") and as a QR code (see image) on the slide. This way, your audience can either write down the link or scan it to access your additional online offerings. You can create the QR code for your course link using an online QR code generator. After the presentation, interested attendees can register in the blink.it App with their name and email address and gain access to the materials provided by you.

Online follow-up as a USP

Have you ever heard of a speaker asking their audience before the presentation if they should focus on a particular topic or specific question? I haven't, but you could be the first to make this offer to your audience! At every event, you can find potential customers among the attendees, and every talk is an opportunity for self-marketing. Stand out from the competition with this offer and make your online follow-up a unique selling proposition.

Win-win situation

Why should you provide your slides etc. online? What do you get in return? The answer: contact information and interaction. Through the app, you can stay in touch with interested parties afterward and generate new contracts this way. With the blink.it platform, this exchange can take place in a closed environment. Blink.it is operated on servers in Germany, and the strict German data protection regulations apply. You decide which materials are available to your audience afterwards: the embedded presentation, the file as a download, a short video, a survey for the presentation, an audio comment on the slides, your portfolio, or a collection of helpful links and work materials. The possibilities are endless.

Offering post-follow-up as a product

If you set up a paywall, you can implement a freemium model. Registered participants can use part of the offer for free while seeing that there are additional premium contents available. However, this premium offer is only accessible after payment. For this, simply create a second course and invite those participants who have paid. This way, you make the follow-up into a product.

This is what your offer might look like:

You can process payments through shop systems like Wufoo (for Wordpress), the Paypal button, Shopify, or DigiStore24. Setting up such a system requires some preparation. The good thing is that you only need to set it up once. Important note: Inform yourself about the relevant regulations in online sales (Terms and Conditions and right of withdrawal)!

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