Want to make knowledge transfer more fun? Yes – with edutainment! But what is it really all about? Isn't it essentially the same as gamification? In this article, we clarify all questions about this trending term.

Edutainment combines the terms education and entertainment and describes the entertaining transfer of knowledge using new and digital media.

The learning transfer should have a high entertainment value: This combination of entertainment and education greatly enhances the learning motivation of all participants, which in turn increases the learning effect.

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Edutainment: Doesn't this also describe gamification?

Not quite! While gamification has a similar goal – to increase the fun of learning – it relies solely on the innate play drive of humans. This means: In a learning context, game-like elements are applied in a non-gaming context. Does that sound exciting to you? On our blog, you will find a detailed article on gamification by our editor Laura.

In contrast to gamification, edutainment does not specify the medium of knowledge transfer: The most important thing is that electronic knowledge transfer is educational and entertaining. Entertainment is therefore at the center. It goes far beyond just the playful aspect!

In short: Every game is entertaining, but not every entertainment is automatically a game!

Where is edutainment used?

Edutainment is primarily found in everyday situations where knowledge is to be passed on quickly and easily. In TV shows, like Galileo, knowledge is conveyed in an entertaining way. Many museums also take advantage of this method, combining interesting content with humor.

But edutainment is also applied in further education and training. Edutainment is particularly well-suited for livening up presentations or lectures. For modern online courses, entertaining elements like quizzes or videos are ideal. The latter are particularly well-suited for conveying content in entertaining ways through various means.

For the combination of entertainment and knowledge to really succeed, you need a well-thought-out concept. Don't know how to start with edutainment? Then start by creating short, entertaining videos. We can support you with that! Download our free video shooting concept now and combine fun with learning effect.

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Template: Concept for Video Shooting

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