Want to make knowledge transfer more enjoyable? Yes – with edutainment! But what does it actually mean? Isn’t it basically the same as gamification? In this article, we clarify all questions about the trendy term.

Edutainment is made up of the terms education and entertainment, and describes the entertaining transfer of knowledge using new and digital media.

The learning transfer should have a high entertainment value: By combining entertainment and education, learning motivation for all participants increases enormously, which also enhances the learning effect.

Edutainment: Doesn’t it also describe gamification?

Not quite! While gamification pursues a similar goal – namely to increase the joy of learning – it relies solely on the human drive to play. This means: In a learning context, game-like elements are applied in a non-game context. Does that sound exciting to you? On our blog, you can find a detailed article on gamification by our editor Laura.

In contrast to gamification, edutainment does not prescribe the medium of knowledge transfer: The main thing is that electronic knowledge transfer is educational and entertaining. Thus, entertainment is at the forefront. It goes far beyond the playful aspect!

In short: Every game is entertaining, but not every form of entertainment is automatically a game!

Where is edutainment used?

Edutainment is especially found in everyday situations where knowledge is to be transferred quickly and easily. In TV shows, like Galileo, knowledge is conveyed in an entertaining manner. Many museums also utilize this method, connecting interesting content with humor.

But edutainment is also applied in further education and training. Edutainment is particularly well-suited for lightening up presentations or lectures. For modern online courses, entertaining elements such as quizzes or videos are ideal. The latter are particularly well-suited for conveying content in entertaining ways.

To successfully combine entertainment and knowledge, you need a well-thought-out concept. Don’t know how to start with edutainment? Then begin by filming short, entertaining videos. We are here to support you! Download our free video shooting concept now and connect fun with learning effect.