You have thought of a good seminar. Your participants are convinced by your valuable and exciting content. But how can you support your seminar participants even after the seminar is over? After all, your client wants the skills you teach in your seminar to be put into practice. With the help of online support, you can enhance your training measures online. But is an online support worth it for you?

How are your online contents used in the online support?

The online contents are the essence of your online support. The online contents can be utilized in the preparation, accompaniment, or in the follow-up of trainings and seminars. Your online contents are provided to your participants as text, in the form of PowerPoint slides, as surveys, or as video messages. For example, you create brief summaries of your most important methods and send them automatically to your participants. In this way, participants retain the content of your exercises and methods. Without these short reminders, the seminar content is quickly forgotten.

In the accompaniment of trainings, videos are particularly valuable. On the one hand, your participants get to see you again. Videos can be used for many different messages. You can summarize three essential bullet points or create a motivating message for an exercise. In any case, you showcase your personal impact as a trainer.

Perhaps one or two participants have a question about an exercise. These questions often arise only when the participant practices at their workplace. In your online support, the participant has the chance to review the relevant information or ask you or other participants for advice. Make the transfer process a part of your training! If you need inspiration, take a look at this pilot study from the Freiburg Institute on the topic of transfer coaching. For instance, you can send your participants reflection questions between two seminar sessions and discuss the results in the following meeting. There are many great opportunities to use online support for greater learning success and more practical transfer. The Neu-Ulm University has published a comprehensive report on transfer barriers and supportive measures (page 29 offers a great overview).

Another advantage for you: You can automate online support. Especially when the support continues over several weeks. One to two online contents per week is a good guideline. After all, you don't want to overwhelm your participants with too much content. All online contents you have created once can be easily copied. This saves you a lot of work and time. For different groups, you can combine different online contents. An online support plus additional offerings (like phone coaching or on-the-job individual coaching) is a good way to expand your training offerings. In this way, you have the chance to provide tailored offers to your customers and expand your customer base. If you create an individual online support for a client, you can charge per course participant.

Checklist: Is online support worth it for me?

You are asking yourself whether online support is right for your courses and seminars? Then you should consider these points:

Checklist: Is online support the right expansion for my training offer?

| Do I have a clear topic? || --------------------------------------------------------------------------------------------- || Are my courses very different? || Is there added value for my clients in accompanying them over several weeks? || Do I have exercises or methods that my participants are supposed to learn? || Can I package these exercises into short calls to action? || Do I have access to the right clients? || Are my clients willing to pay for personal or individualized support? || Do I want to learn to work with online media, or can I do that already? || Can I work with videos? Do I want to learn that? || Do I have a rough concept for my online support? || Do I have ideas on how I can monetize my online support? |

If you answer "Yes" to at least 7 of these 11 questions, nothing will stop you from having online support. Otherwise, feel free to ask us for advice.