More and more trainers and educational providers are using webinars for customer acquisition. Accordingly, the competition is growing rapidly! In this article, you will learn how an online accompaniment gives your webinars a unique added value, which helps you sell your online courses successfully.
The wave of digitalization presents trainers and educational providers with new challenges: finding the right tool for online courses is just your first step. So how do you find the right customers for your online offering? How do you convince them not only of your expertise but also of your tool?
The solution is known by blink.it colleague Claudia, who advises continuing education experts daily on starting with online courses: “Don’t convince customers OF your tool, but WITH your tool! A learning platform is not just a place for courses after the classic scheme: upload content, invite learning group, issue certificates. A learning platform like blink.it can also be a perfect tool for customer acquisition, for example in conjunction with webinars!”
Basics: What is a “webinar”? In contrast to a live online training or an online seminar, a webinar is a pure marketing format: "In a webinar, the customer receives free information, and the instrument thus offers a good opportunity to gain attention from the target group and increase the company's visibility. (Source)
Problem: Webinars do not highlight your offering
Many educators currently rely on webinars for customer acquisition. You are certainly familiar with a classic webinar. Such webinars often follow this scheme:
Prospects sign up through a form.
They receive a mailing with the access data.
You conduct the webinar, teasing your content and your tool.
Prospects receive several emails with materials and offers from the webinar afterward.
Webinars following this classic scheme are a classic, tested concept for your marketing. However, there is a problem: Today it seems that really everyone is offering free webinars! The selection is huge, competition is high, and the time and attention of potential customers (especially in the B2B sector) are very limited.
What you need is therefore added value – a unique selling proposition to draw attention to yourself and successfully convince future customers of you and your online offering. With a learning platform, for example, blink.it, you already have the perfect tool at hand.
Is blink.it the perfect learning platform for you? Find out now:
Solution: Use your learning platform as a webinar companion
As a trainer offering online courses or online accompaniments, your main goal is of course: to sell courses! To do this, you also need to convince future customers of the tool. The best way to achieve this is to put your working method with the tool in the spotlight – even during acquisition webinars.
To do this, you build your webinar into a small course on your learning platform. This way, participants have the advantage of experiencing firsthand how you work and what effect an online accompaniment has.
Example: This is how the connection between webinar–online course looks with blink.it
This simple webinar companion course includes
a short introduction and welcome of the participants as a video
all information about the course and webinar process
the access data for your chosen webinar tool, here: Zoom.
the recording of the webinar
the answers to the questions that were asked in the webinar
a clear call-to-action for prospects as a video
Advantages: Why should you connect webinars with online courses?
Your webinar is no longer a “standalone” offering!
Unlike a demo course for customer acquisition that only offers static content, the webinar as a live event is the heart of the course. Thus, you are not offering “one webinar among many,” but a valuable overall package of platform insights, insights into the working method, and personal contact.The online course is your additional value argument!
Participants get everything for the webinar in this course: questions, recordings, information about the webinar, everything is bundled here in one place. This makes the process easier for participants, but also for you, and saves a lot of time (and the tedious search for the email with the login details for the webinar in the overflowing inbox…)Your future customers get to know your platform!
Prospects do not sign up for a webinar via a form. Instead, they register on your learning platform for the course. Instead of showing your tool in the webinar, your prospects can experience it live directly. A good tool excites your webinar participants even before the actual webinar. In the webinar itself, you can thus focus more on your content and didactics – and your participants, when they become customers, are already familiar with your platform!
Planning: How much time do you need to invest?
How much time adding your acquisition webinar with an online course takes depends on the chosen tools. The simplest and fastest version is seen in the example above:
Creating such a small course on the blink.it platform, including all content and videos, takes a maximum of 30-60 minutes. If you already have all the content ready, meaning you've created a welcome and an offer video, you probably won’t need more than 15 minutes.
Sales: How do you offer your webinar course?
This also depends on your chosen tools and your technical possibilities. You can embed sign-up via a form on your website and import the generated sign-up list into your online course. Even easier is the distribution on well-known online marketplaces like digitstore24 or affilicon.
With blink.it, you can also directly connect your courses to these marketplaces. This means for you: your participants are automatically registered as participants in your blink.it course after booking on digitstore or affilicon. Alternatively, you can also set your blink.it course so that anyone with the link can directly register for the course. This way, you can promote your overall package of webinar and course, for example, in a mailing or on social media.
Conclusion: “Don’t convince customers OF your tool, but WITH the tool!”
Use this principle for your customer acquisition. By connecting classic webinars with online courses, you create real added value for your prospects and stand out from the multitude of webinar offerings. A good learning tool like blink.it supports you in all phases: in acquisition, in conducting your training, and in the long-term care of your customers.
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