As a recruiter, you feel the impact of digital innovations in all areas: In recruiting, you compete with a global job market. In employee development, more efficient ways of training need to be found. And in personnel management, new hierarchies and working conditions are created. Find out in the article how to make the most of digital changes in all three areas!
Digital Processes: Not an End in Itself
Before you continue reading – briefly answer this question: How positively do you rate the term "digitalization"? Perhaps you see the many opportunities that arise from it. Or perhaps you feel like many others who view digitalization with slight stomach pains. Digital innovations are associated with changes. But as a beautiful Chinese proverb says:
When the wind of change blows, some build walls, and others build windmills.
The first step is to recognize the changes – the second, to find suitable solutions. In human resources, people are at the center. Many therefore ask: What does digitalization do to employees and managers in companies? Therefore, today we present three areas in human resources whose processes gain new emphases through digitalization:
Recruiting
Employee Development
Personnel Management
Digital Field of Action: Recruiting
Employees are the core of every company, and recruiting new employees is a responsible task. Recruiters today feel the demands of the job market more than ever: How do I find high-performing employees who fit our company? And what must my company offer in return?
Today's recruiters are brand ambassadors for their company – in job postings, during interviews, and in all other processes.
How Recruiting is Changing through Digitalization
Posting a job advertisement and then selecting the best candidate from the submissions? This is rarely the reality for a recruiter today. Digitalization is already reflected in the way job postings must be written differently for online portals than for a newspaper. After all, you need to ensure that the potential applicant finds your ad amid the multitude of offers on the World Wide Web.
New Requirements for Today's Recruiter include, for example: Search Engine Optimization (SEO), Active Sourcing, Social Media, or Employer Branding. This increasingly blurs the lines between recruiting and marketing. As a recruiter in digital society, you are always also a brand ambassador for your company!
What You Can Do as a Recruiter Now
The first step: Internalize that as a recruiter today
you are competing with a global market and
must therefore offer something to good applicants.
Digitalization directly affects machines and devices – but indirectly also affects people! A company that offers its employees space for self-actualization and modern working conditions appears attractive to motivated and capable employees.
Your Tool for Future-Proof Recruiting: Talention
One idea of how you can meet the modern requirements as a recruiter is by using recruiting software. Talention is such software that specializes in aspects like employer branding and marketing. More on the subject of Recruiting Marketing at Talention
Digital Field of Action: Employee Development
Once new employees are recruited and integrated into the company, employee developers are in demand: How do you succeed in making good employees even better and binding them to the company with innovative training?
Smart training: With innovative learning offers and platforms like blink.it, you are shaping the future of employee development.
How Employee Development is Changing through Digitalization
What was once the job advertisement in the local newspaper in recruiting has become the standard seminar in employee development. Once a year, employees were invited to see something different and spend a day or two at a training. With digitalization, it has become clear: Such a seminar brings neither a real benefit to the company nor to the employee.
Measurable Results are just one effect among many due to digitalization. Measurements often show that the results of traditional training are not proportional to the effort and cost: Sustainability is often lacking. More and more companies are therefore relying on sustainable e-learning and blended learning offers. As a 4.0 employee developer, you are no longer just an organizer, but a learning companion or even a learn coach.
What You Can Do as an Employee Developer Now
Get informed about the blended learning concept! Especially in larger companies, you can no longer do without digital learning platforms today. Talk to trainers and managers, but also with employees to get an impression of the wishes and concerns of all parties involved. For your discussions, you can use our 7 arguments for blended learning in companies as a basis for your arguments.
Your Tool for Future-Proof Employee Development: blink.it
With the intuitive learning platform blink.it, anyone can easily create online content and entire courses – without any technical skills. The design is as modern as it is appealing, making blink.it enjoyable for all users and participants.
Digital Field of Action: Personnel Management
The third field of action is personnel management. Here, too, processes are changing through digitalization: Strictly hierarchical family businesses may still continue like this for a few more years, but the future of management looks different.
Today's leaders engage with employees on an equal footing and lead the company – and precisely because of that – with a strong hand.
How Personnel Management is Changing through Digitalization
Under the keyword New Work, many individual changes in the modern working world are hidden: Flexible workplaces, flatter hierarchies, more personal responsibility for employees – these are just three of the strong changes that shape personnel management of the future.
And here again, the circle closes: Both in recruiting, as well as in employee development and personnel management, the human being is at the center. Individual responsibility, combined with more freedom and co-determination, characterize the image of modern companies.
What You Can Do as a Manager Now
Especially as a manager, you should be aware of the wishes and requirements of your employees. Network with different departments, especially with other personnel areas. Conducting your own training sessions is also a very good way to learn the right (soft) skills for modern leadership.
Our Conclusion: Digitalization sounds terribly technical and inconvenient – but essentially it puts the human being in the foreground. And that's what it's all about in human resources: bringing out the best in people and making them strong in the context of the company.
The learning process has long begun. Take the next step now and take a look at 7 arguments on why and how blended learning makes companies future-proof!
