You want to know what idea and which team is actually behind blink.it? The answers are now provided by blink.it founder Konstantin in the form of short videos. Perhaps you share our vision of simple learning with high transfer. Whether as a trainer, in a company, or as a new blink.it member – we are looking for people who share our enthusiasm!
The Vision – A Reason to Get Up in the Morning
The term vision carries various meanings. In its Latin origin, visio simply means sight, appearance. We understand it as a kind of goal that we get up for every day. In a way, it is the deeper meaning that we align our actions with.
The vision of a company should always be detached from economic goals: for instance, a furniture manufacturer may have the aim of selling as many chairs as possible – but its vision could instead be to ensure healthier backs.
The vision of blink.it is described by founder and managing director Konstantin Ristl as follows:
We aim to cultivate skills – and as simply as possible.
Being able to cultivate skills goes far beyond learning theoretical knowledge: We at blink.it have the vision that every person should have the opportunity to achieve their personal learning goal. And to develop further and change their behavior in the process. Konstantin explains it as follows:
Implementing the Vision in Everyday Life
Perhaps you find blink.it's vision very abstract. And that's true, because a vision is a kind of goal that may never be achieved. The often preached conditions for goals (realistic, timed...) cannot be applied to a vision.
We design the implementation of the blink.it vision as a platform that allows participants in training, workshops, or coaching to realize their learning goals as easily as possible. The blink.it platform is essentially the technical implementation of the vision. You could also refer to this implementation as mission.
Vision: The abstract goal for which you get up every day
Mission: The concrete implementation to achieve the vision
With every new development step, we ask ourselves: Does this or that change to our product also align with the vision? Is the change a step towards the vision? This way, the focus on the essentials is maintained and we never lose sight of our vision.
The mission may change over the next few years – the vision remains.
Vision and mission are in a constant interplay. How does a company arrive at such a vision? And: What came first – the vision or the mission? Konstantin's answer to this question:
The vision was initially still unconsciously in our heads. Michael and I both had in mind to make learning easier for adults. Only over time did the concrete mission take shape, and in doing so, we were able to articulate the vision.
Vision and mission are thus in a continuous interplay and evolve together. Before Konstantin and Michael started blink.it in 2015, they worked with animation videos for further education. It was only then that they realized: There is particularly a lack of a good channel for distribution. Thus, the general vision of "making learning better" became more concrete over the years.
That's why the mission "blink.it platform" contributes significantly to our vision:
We prioritize an easy operation of the platform.
The learning transfer with blended learning is particularly high.
The learner is the focus and how they can work flexibly towards their learning goals.
The trainer can support the learner in a particularly sustainable way.
