Create an online support for your training or coaching once and generate ongoing revenue: With the concept of Blended Learning, you receive a new product that you can also sell to your customers. Find out now how this works and what you need to do for it.
The Idea: Make the Product Work for You
Those considering expanding their offering with an online course weigh various cost-benefit decisions against each other. How much time and money do I need to invest – and what do I get in return? One argument that ultimately convinces many: By expanding an existing business with an online course, you gain an additional product that you can sell to customers.
Your Starting Position: You have already been successful as a trainer, consultant, or coach for several years. The business is running – but there is always room for improvement! What if you could earn more while maintaining the same amount of work? And on top of that, with the added advantage of having to travel less? Expand your concept with an online support and you will achieve just that.
Yes, initially you need to invest a little, but if you have a solid concept and are convinced of your training idea, you can leverage an online course in the medium to long term to make the product work for you.
The Tool: Blended Learning
Blended Learning is the best mix of different forms of learning: If you already have an existing face-to-face training in the form of seminars, coaching, or similar, you don't need to do anything at this point.
Simply expand your existing offering with an online-supported self-learning phase. This way, your participants can receive information, do exercises, and prepare perfectly before your first seminar day. Or you gradually provide them with further support after your last seminar day, ensuring maximum knowledge transfer.
Start now with Blended Learning and hit 7 birds with one stone:
You gain a unique selling proposition
You gain a new source of income
You gain new customer groups
You gain measurability
You gain reusability
You gain flexibility
You gain media variety
Above all, one thing is important in Blended Learning: Nothing is mandatory, (almost) everything is possible! You determine the pace and extent of your Blended Learning. And your existing face-to-face training remains the focus – with the complementary online course, you can now place even more focus on your content on-site!
And what was that about the additional source of income? As soon as you have created an online course with which you have conducted initial tests and are satisfied, you can sell it as an additional service to your customers. After all, you now offer added value that is worth investing in for your clients!
The Application: How to Sell Your Blended Learning
In order for your client to invest in you and your product, you must successfully sell your Blended Learning. We have compiled seven selling arguments from our experience that you can use to convince your customers of you and your training concept in a personal conversation.
In the end, everyone involved benefits from your Blended Learning:
Your Customer: Fewer downtimes for their employees and greater transparency regarding their performance and content
Your Participants: More intensive support and greater self-determination
You as a Trainer: Less travel time, greater recognition, and higher income
The marketing expert Dennis Tröger has been dealing with Blended Learning for some time and is now successfully advising on the use of online courses. Recently, he shared on his blog the factors he considers when selling Blended Learning.
Dennis’ advice: Pay attention to the marketing of your course from the very first minute. Who is the target group for your online support? If you think about the benefits for your customers at each step towards creating your online course, you will do everything right from the start.
Your Start: Get Started with Blended Learning
The steps you should take on your way to creating an online support for your training or coaching are summarized in a guide to Blended Learning. Answer the nine questions posed there, and you’ll get nine steps closer to your goal of a new source of income!
Sounds convincing? Then start now! Schedule a couple of hours in your calendar to engage with your specific Blended Learning and lay the foundation for your new product with the help of the guide.
If you want to get a concrete idea of Blended Learning in the meantime, request a non-binding access to our sample course now! In the course, you can take your time to explore and test how a participant feels about it.
Tip: Keep Dennis’ advice in mind and consider directly during your test what benefit your customer would gain from the sample course as an addition to the live training!
