In the sales conversation, your potential customer wants to know why your offer is the right one for them. Convince them with your unique selling proposition of the Blended Learning method and turn monotonous sales conversations into a digital experience!

The Comparison is the End of Happiness

Looking left and right is enjoyable only when we can learn from each other. Trainers value the exchange between each other... As soon as you sit in a sales conversation with a potential customer, the glance at colleagues becomes a glance at the competition. Too many sales conversations often boil down to one question: What makes you different from other trainers?

Having to compare oneself repeatedly is tedious and for many trainers, a downside of the coin. After all, you want to offer your own training because you believe in it. And: Those who only compare themselves can hardly find their own happiness.

“Comparison is the end of happiness and the beginning of dissatisfaction”
(Søren Aabye Kierkegaard, Danish philosopher)

The Better Alternative: Selling with Conviction

Turn the tables! Do not compare yourself with others, but market your own training because you believe in it. In the past, many trainers offered products as a sales argument, such as CDs or books. If you also have such products, you can wonderfully elevate them to a new level: Use them directly in the training instead of selling them as some kind of “goodie.” Because your potential customer basically wants the same thing you do: Successful participants.

Therefore, the real question in the sales conversation should be: How do you achieve successful participants? Convince your customer of the effectiveness and sustainability of your training by explaining to them the advantages of Blended Learning: Many trainers still provide classic in-person training, while a few are opting for E-Learning instead – you offer the best of both worlds.

Your potential customer primarily has one thing in mind: Successful participants. With that, you share the same goals.

That's Why Blended Learning is Your Unique Selling Proposition

Therefore, provide your customer with arguments in the sales conversation that relate to the success of the participants. Because the concept of Blended Learning is fully designed for the everyday life of the modern employee or manager: Less, but more intensive and personalized in-person training (face-to-face) and additionally, an online support that each individual participant can flexibly integrate into their daily life.

These are Your USPs with Blended Learning

USP is the abbreviation for “unique selling point” or “unique selling proposition.” A USP is an “outstanding performance feature” (Definition Wikipedia) that distinguishes your offer particularly strongly from the competition. In German, the term “Alleinstellungsmerkmal” is also common.

USP Smartphone

In a survey by the British organization Towards Maturity, 64% of respondents indicated that they consider mobile learning on a mobile device like a smartphone particularly useful. The trend is also clearly towards mobile learning in the German-speaking area. Both employees and their supervisors benefit from having mobile and location-independent access to online support.

USP Video Support

With Blended Learning, you are equipped in the truest sense of the word with multimedia. In online support, various digital formats are available to you – you are not dependent on pen and paper or on a training room where a projector or other technical media are installed. In addition to uploading slides or white papers, trainers particularly love the medium of video.

In sales, you can also utilize this for yourself: Send your potential customer a video before the personal meeting that authentically shows how you motivate your participants in Blended Learning. Your customer will likely find this more interesting than a separate promotional video they have already seen on your website.

Everything about videos in Blended Learning can be found in our comprehensive guide for good video production. In it, we have summarized all essential information, checklists, and tools for the three stages of video production: Planning, Filming, and Post-Production.

USP Soft Skill E-Training

Blended Learning is just the framework of your training; your actual focus is, of course, on the content you convey. However, with the Blended Learning method, you have an additional USP: In addition to your core learning content, you indirectly convey soft skills related to the handling of digital devices.

Also, in the aforementioned survey by Towards Maturity, one result was that employees are increasingly grappling with new technologies: 89% of respondents use apps, 50% of them specifically for personal development.

While you should definitely choose your software for Blended Learning so that no standalone “How-to-E-Learning” is needed, your participants will be trained in handling your online platform according to the motto “Learning by Doing,” integrating digital learning into their daily lives or, for example, initiating an online discussion using the comments feature.

In addition to the USPs of mobile learning, video support, and e-training, you also convince with many other advantages of the Blended Learning method. For example, your customer can see very concrete learning outcomes through digital measurement at the end of your training. All advantages of Blended Learning for you as a trainer or coach are available at a glance in this article.

Your Unique Selling Proposition Right in the Sales Conversation

Finally, there is one more USP of Blended Learning, which I would like to draw your attention to in this context: Even in the sales conversation with your potential customer, you can score points by making the conversation itself unique: Present to your customer on-site, on a mobile device (ideally a tablet), what your online support looks like. This way you convince not only with words but with concrete examples.

And when your potential customer can even test your e-learning on the tablet themselves, you have a particularly compelling sales argument on your side: Through the tactile and visual trial, a standard sales conversation becomes a digital experience that sticks in the mind.

Start now with Blended Learning and create a unique selling proposition for your training! If you have questions or comments, just leave us a comment and take a look at our various guides, instructions, and other learning materials: Here you will find documents, online courses, and info pages on topics related to video production on smartphones and Blended Learning!

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7 Sales Tips for Your Online Support

Convince your clients with 7 arguments for your online support!

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