In the sales conversation, your potential customer wants to know why your offer is the right one for them. Convince them with your unique selling proposition of the Blended Learning method and turn monotonous sales talks into a digital experience!

The comparison is the end of happiness

Looking left and right is only enjoyable when we can learn from one another. Trainers appreciate the exchange with each other… Once you are in the sales conversation with a potential customer, the glance at colleagues turns into a glance at the competition. Too many sales conversations often boil down to one question: What sets you apart from other trainers?

Having to compare yourself repeatedly is tedious and for many trainers is the flip side of the coin. After all, you want to offer your own training because you are convinced of it. And: Those who always compare themselves find it hard to find their own happiness.

“Comparison is the end of happiness and the beginning of dissatisfaction”
(Søren Aabye Kierkegaard, Danish philosopher)

The better alternative: Selling with conviction

Turn the tables! Don't compare yourself to others, but market your own training because you believe in it. In the past, many trainers offered products as selling arguments, such as CDs or books. If you also have such products, you can wonderfully elevate them to a new level: Use them directly in training instead of selling them as a kind of "goodie." Because your potential customer basically wants the same thing as you: Successful participants.

Therefore, the actual question in the sales conversation should be: How do you achieve successful participants? Convince your customer of the effectiveness and sustainability of your training by explaining the benefits of Blended Learning: Many trainers still provide classic face-to-face training, while some few rely on e-learning instead – you offer the best of both worlds.

Your potential customer has primarily one thing in mind: Successful participants. Thus, you have the same goals.

This is why Blended Learning is your unique selling proposition

Therefore, provide your customer in the sales conversation with arguments that relate to the success of the participants. The concept of Blended Learning is fully geared towards the everyday life of the modern employee or modern leader: Fewer, but more intensive and personal face-to-face trainings, along with an online support that each participant can flexibly integrate into their daily life.

These are your USPs with Blended Learning

USP stands for "unique selling point" or "unique selling proposition." A USP is an "outstanding performance feature" (Definition Wikipedia), which sets your offer apart particularly strongly from the competition. In German, the term "Alleinstellungsmerkmal" is also common.

USP Smartphone

In a survey by the British organization Towards Maturity, 64% of the respondents indicated that they consider mobile learning on a mobile device such as a smartphone to be particularly useful. The trend is also clearly leaning towards mobile learning in German-speaking countries. Both employees and their supervisors benefit from the ability to have access to online support anywhere and on the go.

USP Video Support

With Blended Learning, you are literally positioned multimedially. In the online support, various digital formats are available to you – you are not dependent on pen and paper or on a training room equipped with a projector or other technical media. Besides uploading slides or white papers, trainers especially love the medium of video.

You can utilize this in sales as well: Send your potential customer a video before the personal conversation that authentically shows how you motivate your participants in Blended Learning. This is likely to interest your customer more than a separately recorded promotional video that they have already seen on your website.

USP Soft Skill E-Training

Blended Learning is just the framework of your training; your actual focus is, of course, on the content that you convey. However, with the Blended Learning method, you have an additional USP: Besides your main learning contents, you indirectly convey soft skills related to the use of digital devices.

Also, in the aforementioned survey by Towards Maturity, one result was that employees are increasingly engaging with new technologies: 89% of respondents use apps, with 50% doing so specifically for personal further education.

While you should definitely choose your software for Blended Learning in such a way that no standalone "how-to-e-learning" is necessary, in accordance with the motto "Learning by Doing," your participants will be trained on how to use your online platform, integrate digital learning into their daily lives, or, for example, start an online discussion through the comment function.

In addition to the USPs of mobile learning, video support, and E-training, you convince with many other advantages of the Blended Learning method. For instance, your customer can see concrete learning outcomes through digital measurement at the end of your training. You can find all the advantages of Blended Learning for you as a trainer or coach in this article at a glance.

Your unique selling proposition directly in the sales conversation

Finally, there is another USP of Blended Learning that I want to draw your attention to in this context: Already in the sales conversation with your potential customer, you can score points by making the conversation itself unique: Present to your customer on site on a mobile device (ideally on a tablet) how your online support looks. This way, you will convince not only with words but with concrete examples.

And when your potential customer can even test your e-learning themselves on the tablet, you have a very special selling point on your side: Through the tactile and visual trial, a standard sales conversation becomes a digital experience that remains in the mind.

Start now with Blended Learning and generate a unique selling proposition for your training! If you have any questions or comments, just drop us a comment and take a look at our various guides, manuals, and other learning materials: Here you will find documents, online courses, and info pages on topics related to video creation on the smartphone and Blended Learning!