Revolutionize your digital training courses with Employee Generated Content (EGC)! Discover the power of content created by employees and promote diversity, engagement, and innovation in your company. In this article, you will learn how to create a dynamic learning experience through internal knowledge sharing and with the help of the blink.it Learning Management System.
Start an EGC chain reaction!
Everyone can contribute something. Everyone knows something. Each individual has a valuable combination of talents, knowledge, experience, and traits and is always positioned exactly where they need to be as a unique component of the global community. Through Employee Generated Content, you can harness the uniqueness of every employee in your company to build a stable structure of knowledge exchange and enhancement.
In this article, we discuss the benefits of Employee Generated Content in designing your digital training and onboarding measures, how it affects your team building, and how you can easily implement this with a blink.it learning platform in e-learning courses.
What exactly is Employee Generated Content?
Generally, Employee Generated Content (EGC) refers to - as the English term suggests - content created by the employees of your company in any format. Their text, image, or video content describes or presents your company, your product offerings, your team, your processes, etc., across various channels, such as social media posts, blogs, promotional materials, podcasts - and indeed also in digital training materials.
The benefits of Employee Generated Content as content in online courses are clear:
Authenticity and relevance: Employee Generated Content comes firsthand, directly from the employees of your company. By reflecting their actual experiences and applied knowledge, their content is perceived as authentic and therefore particularly credible.
Diversity of perspectives: Every employee brings their own experiences, skills, and perspectives to the table. By integrating employee-generated content into training courses, learners gain access to a variety of perspectives and solutions.
Cost efficiency: Creating course content can be quite costly, especially when external experts or service providers need to be hired. Employee-generated content offers a cost-effective alternative, as it is based on the existing resources and skills of your own people.
Fostering employee engagement and development: The opportunity to create and share their own content enhances employee engagement and connection to the company and colleagues. It also promotes personal and professional development as employees can deepen their skills and knowledge while creating course content.
Shared knowledge is multiplied knowledge
An open and supportive corporate culture is crucial for the success of Employee Generated Content. Here are some tips and arguments on how to encourage your employees to contribute their own content for your digital training and onboarding courses:
Recognition: Emphasize the importance of employee contributions to training and make it clear to your employees that their expertise and experiences are valuable. Additionally, provide them with feedback on their course contributions so they understand how well they did.
Development opportunities: Highlight how creating content for e-learning fosters employees' personal and professional development. Encourage them to learn new skills and position themselves as experts in their field.
Participation: Encourage your people to suggest topics they would like to create content about and enable them to bring in their ideas and share them with others.
Influence: Clarify to employees that their content can have a direct impact on the learning and development of their colleagues.
Technical support: Ensure that employees have the necessary technical resources to create high-quality content. Offer training on how to use tools and platforms and make sure they have access to all the required materials.
When you, as a developer of personnel, combine these approaches and encourage your team to participate in digital course content, you foster a culture of knowledge exchange, collaboration, and learning that contributes to the long-term development and success of your company. Additionally, employees from various departments get to know each other better through the self-created content of the online courses and appreciate what their colleagues have to offer.
Building a powerful bridge
By sharing their knowledge and experiences, your employees strengthen their relationships across all work areas and age groups, contributing to improved performance and success for the team and the company as a whole:
Through the sharing of knowledge and experiences, your people develop a sense of connectedness and solidarity, which enhances their cohesion. They recognize the importance of their colleagues as resources and support each other in their professional development.
Furthermore, sharing knowledge creates an atmosphere of trust and openness within the team. Your employees feel encouraged to share their ideas and perspectives without fear of judgment or criticism. The exchange of knowledge and experiences also fosters continuous learning and growth within the community. Your employees feel motivated to expand their knowledge and learn new skills, knowing that they will receive support from their colleagues.
Last but not least: When employees share their knowledge and support each other, this enhances the effectiveness and performance of the entire team. Your people can collaboratively tackle challenges, develop innovative solutions, and achieve more successful outcomes.
And blink.it makes it easy for you!
We know that creating your online courses can involve a lot of work. Since our own company philosophy is based on mutual support and knowledge sharing, we have integrated the Co-Admin Feature for our clients in every blink.it learning platform:
Once you have set up the structure of your course, you can, as an admin, set up as many employees from your company as co-admins with just a few clicks. The co-admins can then independently upload their self-created multimedia content into the learning units (“Blinks”) or create it directly within those units. They can see exactly where in the course their content will appear and how it will look for learners later. This is a great motivation for participation - and you save a lot of time in course creation with Employee Generated Content!
We hope this article has provided you with some useful insights for the successful integration of Employee Generated Content into your training measures. Have a lot of fun and success in creating your next online courses!
