Revolutionize your digital training courses with Employee Generated Content (EGC)! Discover the power of content created by employees and promote diversity, engagement, and innovation in your company. In this article, you will learn how to create a dynamic learning experience through internal knowledge exchange and with the help of the blink.it Learning Management System.
Start an EGC chain reaction!
Everyone can do something. Everyone knows something. Each individual has a valuable combination of talents, knowledge, experience, and characteristics, and each one fits perfectly into the global community. Through Employee Generated Content, you can harness the uniqueness of every employee in your company to establish a stable structure for knowledge exchange and growth.
In this article, we discuss the advantages of Employee Generated Content in conceptualizing your digital training and onboarding measures, how it affects your team building, and how you can easily implement it with a blink.it learning platform in e-learnings.
What exactly is Employee Generated Content?
In general, Employee Generated Content (EGC) refers to - as the English term suggests - content created by employees of your company in any format. Their text, image, or video content describes or presents your company, your product offerings, your team, your processes, etc., through various channels, such as social media posts, blogs, promotional materials, podcasts, and indeed also in digital training materials.
The advantages of Employee Generated Content as content in online courses are evident:
Authenticity and Relevance: Employee Generated Content comes from firsthand, namely directly from the employees of your company. By depicting their actual experiences and applied knowledge, their content is perceived as authentic and therefore particularly credible.
Diversity of Perspectives: Every employee brings their own experiences, skills, and perspectives to the table. By integrating employee-generated content into training courses, learners gain access to a wide array of perspectives and solutions.
Cost Efficiency: The creation of course content can become quite costly, especially if external experts or service providers need to be engaged. Employee-generated content offers a cost-effective alternative since it builds on the already available resources and skills of your own people.
Enhancing Employee Engagement and Development: The opportunity to create and share their own content boosts employee engagement and commitment to the company and colleagues. It also promotes personal and professional development, as employees can deepen their skills and knowledge while creating the course content.
Especially in digital learning environments, this approach is gaining increasing importance. Companies are discovering more and more that internal knowledge is often more current and practical than externally produced learning content. Therefore, Employee Generated Content helps bring training closer to the real working life of employees.
Shared knowledge is multiplied knowledge
An open and supportive company culture is crucial for the success of Employee Generated Content. Here are some tips and arguments on how to encourage your employees to provide their own content for your digital training and onboarding courses:
Recognition: Emphasize the importance of employee contributions to training and make it clear to your employees that their expertise and experiences are valuable. Also, provide them with feedback on their course contributions so they know how well they've done.
Development Opportunities: Highlight how creating content for e-learnings promotes the personal and professional development of employees. Encourage them to learn new skills and position themselves as experts in their field.
Participation: Encourage your people to suggest topics they would like to create content about and allow them to share their ideas with others.
Influence: Make it clear to employees that their content can have a direct impact on the learning and development of their colleagues.
Technical Support: Ensure that employees have the necessary technical resources available to create high-quality content. Offer training on using tools and platforms and ensure they have access to all required materials.
When you, as a human resources developer, combine these approaches and encourage your team to participate in digital course content, you foster a culture of knowledge exchange, collaboration, and learning that contributes to the ongoing development and success of your company. Moreover, through the self-created content of online courses, employees from different departments get to know each other better and appreciate what each other brings to the table.
Building a powerful bridge
By sharing their knowledge and experiences, your employees strengthen relationships across all work areas and age groups and contribute to improving the performance and success of the team and the company as a whole:
By sharing knowledge and experiences, your people develop a sense of connection and solidarity, which strengthens their cohesion. They recognize the value of their colleagues as resources and support each other in their professional development.
Moreover, sharing knowledge creates a climate of trust and openness within the team. Your employees feel encouraged to share their ideas and perspectives without fear of judgment or criticism. The exchange of knowledge and experiences also promotes continuous learning and growth within the community. Your employees feel motivated to expand their knowledge and learn new skills, knowing they have the support of their colleagues.
Last but not least: When employees share their knowledge and support one another, this increases the effectiveness and efficiency of the entire team. Your people can tackle challenges together, develop innovative solutions, and achieve more successful outcomes.
And blink.it makes it easy for you!
We know that creating your own online courses can be a lot of work. Since our own company philosophy is based on mutual support and know-how sharing, we have integrated the Co-Admin feature into every blink.it learning platform for our customers:
Once you have established the structure of your course, you can set up any number of your company's employees as co-admins with just a few clicks. The co-admins can then independently upload or create their self-created multimedia content in the learning units (“Blinks”) at any time. They can see exactly where their content appears in the course and how it will look for learners later. This is a great motivation for participation - and you save a lot of time in course creation with Employee Generated Content!
Conclusion
Employee Generated Content shows that impactful online courses do not only have to come from external experts but can also grow directly from the knowledge and experiences of your own employees.
Employee Generated Content can elevate digital training to a new level. When employees share their knowledge, learning materials emerge that are practical, authentic, and immediately relevant to everyday work.
At the same time, this approach strengthens the exchange within the company. Employees learn from one another, discover new perspectives, and collaboratively develop solutions for real challenges. Thus, training becomes a vibrant process supported by many people.
If you utilize this approach in your online courses, a learning culture will gradually develop where knowledge is not only conveyed but actively shared. This is where the true strength of Employee Generated Content lies.
Updated on 06.03.2026
