Revolutionize your digital training courses with Employee Generated Content (EGC)! Discover the power of content created by employees and promote diversity, engagement, and innovation in your company. In this article, you will learn how to create a dynamic learning experience through internal knowledge sharing and with the help of the blink.it Learning Management System.
Start an EGC chain reaction!
Everyone can contribute. Everyone knows something. Each individual has a valuable combination of talents, knowledge, experience, and traits, always fitting perfectly as a unique part of the global community. With Employee Generated Content, you can harness the uniqueness of each employee in your company to build a stable structure of knowledge sharing and growth.
In this article, we will discuss the advantages of Employee Generated Content in the design of your digital training and onboarding measures, how it impacts your team building, and how you can easily implement it with a blink.it learning platform in e-learning courses.
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What is Employee Generated Content actually?
Generally speaking, Employee Generated Content (EGC) refers to - as the English term says - content created by employees of your company in any format. Their text, image, or video content describes or presents your company, your product offerings, your team, your processes, etc. through various channels, such as social media posts, blogs, advertisements, podcasts - and also in digital training materials.
The advantages of Employee Generated Content as online course material are clear:
Authenticity and relevance: Employee Generated Content comes directly from the employees of your company. By reflecting their actual experiences and applied knowledge, their content is perceived as authentic and therefore particularly credible.
Diversity of perspectives: Every employee brings their own experiences, skills, and perspectives. By integrating employee-generated content into training courses, learners gain access to a wide variety of viewpoints and solutions.
Cost efficiency: Creating course content can become quite costly, especially when external experts or service providers need to be engaged. Employee-generated content offers a cost-effective alternative, as it is based on the existing resources and skills of your own people.
Enhancement of employee engagement and development: The opportunity to create and share their own content strengthens employees' engagement and attachment to the company and their colleagues. It also promotes personal and professional development, as employees can deepen their skills and knowledge while creating the course content.
Shared knowledge is multiplied knowledge
An open and supportive company culture is crucial for the success of Employee Generated Content. Here are some tips and arguments on how to encourage your employees to provide their own content for your digital training and onboarding courses:
Recognition: Emphasize the importance of employee contributions to training and make it clear to your employees that their expertise and experiences are valuable. Also, provide feedback on their course contributions later, so they know how well they did.
Development opportunities: Highlight how creating content for e-learning courses promotes the personal and professional development of employees. Encourage them to learn new skills and position themselves as experts in their field.
Participation: Encourage your people to suggest topics they would like to create content about, and allow them to contribute and share their ideas with others.
Influence: Make it clear to employees that their content can have a direct impact on the learning and development of their colleagues.
Technical support: Ensure that employees have the necessary technical resources available to create high-quality content. Offer training on how to use tools and platforms and ensure they have access to all required materials.
When you, as a personal developer, combine these approaches and encourage your team to participate in digital course content, you foster a culture of knowledge sharing, collaboration, and learning that contributes to the development and success of your company in the long term. Additionally, employees from various departments get to know each other better through the self-created content of online courses and appreciate the skills of others.
Building a powerful bridge
By sharing their knowledge and experiences, your employees strengthen relationships across all work areas and age groups, contributing to improving the performance and success of the team and the company as a whole:
By sharing knowledge and experiences, your people develop a sense of connection and solidarity, which strengthens their cohesion. They recognize the importance of their colleagues as resources and support each other in their professional development.
Moreover, sharing knowledge creates an atmosphere of trust and openness within the team. Your employees feel encouraged to share their ideas and perspectives without fear of judgment or criticism. The exchange of knowledge and experiences also promotes continuous learning and growth within the community. Your employees feel motivated to expand their knowledge and learn new skills because they know they will receive support from their colleagues.
Last but not least: when employees share their knowledge and support each other, it increases the effectiveness and performance of the entire team. Your people can jointly tackle challenges, develop innovative solutions, and achieve more successful results.
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And blink.it makes it easy for you!
We know that creating your own online courses can be a lot of work. Since our own company philosophy is based on mutual support and knowledge sharing, we have incorporated the Co-Admin feature into every blink.it learning platform for our clients:
After you have set up the structure of your course, you can set up as many employees from your company as Co-Admins with just a few clicks. The Co-Admins can then independently upload or create their self-created, multimedia content in the learning units (“Blinks”) anytime. They can see directly where their content appears in the course and how it will look for learners later. This is a great motivation for participation - and it saves you a lot of time in creating courses with Employee Generated Content!
We hope this article provided you with some useful insights for the successful integration of Employee Generated Content into your training measures. Have a lot of fun and success in creating your next online courses!
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