A dream for many freelancers: Earn passive income with online courses. The catch: Creating and successfully offering your own online courses is easier than you think! We will share three proven expert tips on how to sell online courses – and a special opportunity to become a pro yourself.

Time is the most important resource we have. So stop trading 'time for money'! – Dennis Tröger

Conveying new knowledge is time-consuming. Every freelancer who earns a living as a trainer, coach, or speaker knows this. However, the internet also offers alternatives today: Online marketing expert Dennis Tröger has extensive experience in creating and marketing online courses and knows: Passive income through online courses is definitely possible – if you know a few tricks.

Reading tip: Last year, Dennis shared his experiences with us. You can read his insights on blended learning, marketing online courses, and blink.it in the blog.

Dennis revealed to us the three most important tips for beginners that help him successfully offer online courses.

7 Selling Arguments as PDF

Sell an online course as a training accompaniment

Would you prefer an addition to your in-person offerings instead of a pure online course? Then convince your next client with these 7 arguments for your online support!

3 Tips to Make Your Online Course Sell Itself

The following three expert tips from Dennis Tröger will help you plan, create, and effectively offer your own course:

Tip 1: Just start!

Perhaps you've been considering for weeks or months whether to venture into online courses. You're weighing how much effort a course involves, whether you can really make money from it, and what your customers will think. You're wasting valuable time. Make your decision and set clear goals. Dennis reveals why particularly small courses are successful:

The viewer wants a solution to their problem. A small, compact course on a topic is a thousand times more sensible than trying to build THE huge course with 50 hours!

So you don’t have to fear a huge effort to offer a good online course that can be easily marketed. Even with little time investment and some patience, you can achieve passive income.

Tip 2: Keep it concise!

Not only should the course be short: Your content should be too! Design individual learning units to be as compact as possible. With videos, it’s easiest to achieve this: Learning videos have been one of the top learning methods for years, as they can represent a variety of content through varied and clear knowledge delivery perfectly. At the same time, you establish a personal connection with your clients through videos – even without being present directly.

Make sure that individual learning units are not too long. Experience shows that three to five minutes per unit or video strikes a perfect balance between the amount of information and the attention of the participants.

Tip: You can easily and without expensive equipment record high-quality videos with your smartphone! Learn everything about shooting videos for online courses with a smartphone here.

Tip 3: Find balance in marketing!

Only by addressing the right target group and designing your offering attractively can your content turn into passive income. There are two serious mistakes to avoid: Too aggressive marketing and too lax marketing. The goal is to find a balance to avoid scaring off customers. After all, a purchase is a commitment:

If you ask a stranger 'Will you marry me?' and they don’t want to, you can always ask 'Okay, do you want to go for a drink first?'. Make a loving, non-binding offer! – Dennis Tröger

Dennis' sales tip in practice: Offer your course proactively – make it clear to your potential customers that you are offering this course, for example on your website or on social media. But offer more than just a proactive offer! Information and smaller (free) offers should also be available. This way, you reach both willing buyers and hesitant customers.

The video course on creating and selling online courses comes from Dennis Tröger, who helps companies gain new customers with Instagram and develop existing ones.

Is this advice still too theoretical for you? No problem. Dennis shares his extensive experiences on how to sell online courses in a practical way: Naturally suitable in an online course!

Offering Courses Online: Implementation in Practice – with Professional Support

Dennis freely offers his extensive knowledge on planning, implementing, and marketing online courses in a video course. In this detailed course you will learn:

• how to find the right topic and plan your content,

• how to turn your knowledge into videos and build courses from them,

• how to convert your course into revenue through good marketing.

No worries, you don’t have to 'marry' Dennis directly!
The course is completely free for you!

You see: With a few tips from the pro, it's not that hard to offer online courses that excite your target audience – and earn passive income as a trainer, coach, or speaker. With these tips, your online courses will also sell themselves.

Would you like to try the platform on which Dennis creates his successful online courses? Then secure your free blink.it demo now and create courses with your own content for your future customers in just a few minutes!