A dream for many freelancers: Earning passive income with online courses. The catch: Creating and successfully offering your own online courses is easier than you think! We will share three proven expert tips on how you can sell online courses – and a special opportunity to become a pro yourself.

Time is the most important resource we have. So stop "trading time for money"! – Dennis Tröger

Conveying new knowledge is time-consuming. Every freelancer who earns a living as a trainer, coach, or speaker knows this. However, the Internet also offers alternatives today: Online marketing expert Dennis Tröger has extensive experience in creating and marketing online courses and knows: Passive income through online courses is definitely possible – if you know a few tricks.

Reading Tip: Last year, Dennis shared his experiences with us. You can read about his insights on blended learning, marketing online courses, and blink.it on the blog.

Dennis shared with us the three most important tips for beginners on how he successfully offers online courses.

3 Tips to Make Your Online Course Sell Itself

The following three expert tips from Dennis Tröger will help you plan, create, and effectively offer your own course:

Tip 1: Just start!

You may have been thinking for weeks or months about whether you should venture into online courses. You ponder how much effort a course is, whether you can really make money with it, and what your customers will think. In doing so, you waste valuable time. Make your decision and set clear goals. Dennis reveals why particularly small courses are successful:

The viewer wants a solution to their problem. A small, compact course on a topic is a thousand times more sensible than trying to create THE huge course with 50 hours!

So, you don't have to fear a huge effort in order to offer a good online course that can be easily marketed. Even with little time and some patience, you can achieve passive income.

Tip 2: Be concise!

Not only should the course be short: Your content should be too! Design individual learning units as compact as possible. With videos, you can achieve this most easily: Learning videos have been one of the absolute top learning methods for years, as they can perfectly convey many different contents through varied and clear knowledge transfer. At the same time, you can achieve a personal connection with your customers through videos – even without being physically present.

Make sure that the individual learning units are not too long. Experience shows that three to five minutes per unit or video strikes a perfect balance between the amount of information and the participants' attention.

Tip: With your smartphone, you can easily and affordably record high-quality videos! Learn everything about shooting videos for online courses with your smartphone here.

Tip 3: Find balance in marketing!

Only by addressing the right target group and designing your offer attractively can your content transform into passive income. Here, there are two serious mistakes you need to avoid: Too aggressive marketing and too lax marketing. The goal is to find a balance so as not to scare off customers. After all, a purchase is a commitment:

If you ask a stranger, 'Will you marry me?' and they don't want to, you can still ask, 'Okay, how about we go have a drink first?'. Make a kinder, non-committal offer! – Dennis Tröger

Dennis’ sales tip in practice: Offer your course proactively – show your potential customers clearly that you offer this course, for example on your website or on social media. But offer more than just a proactive offer! Information and smaller (free) offers should also be available. This way, you can reach both willing buyers and hesitant customers.

You see: With a few tips from the pro, it’s not that hard to offer courses online that excite your target audience – and to earn passive income as a trainer, coach, or speaker. With these tips, your online courses will sell themselves.

Would you like to try the platform where Dennis creates his successful online courses? Then secure your free blink.it demo now and create courses with your own content for your future customers in just a few minutes!