“Selling might not be fun, but it somehow works – at least when I am in direct contact with my customer,” we hear this statement more often than we expected. But how do you present yourself best on the internet for that? Discover now how you can make yourself digitally attractive to customers.
Getting attention is the first step: potential customers must first come across you and your offer online. There are numerous options on the World Wide Web: Facebook, LinkedIn, Xing, or your own website – just to name the most popular. But how do you proceed so that the visitor of your profile or page doesn't click away somewhere else after just a few seconds?
3 tips to convince interested customers:
Clearly structure your own offer
Offer samples
Use media
Clearly structure your own offer
This resonates with the customer
“This trainer offers exactly what I’m looking for! Ah, here I see his references and there’s an overview of the next appointment.”
The benefit for you
Your customer finds exactly what they are looking for right away and engages longer with you. How many potential customers have stumbled upon your name online, but then got distracted and quickly forgot you? Reduce this rate by clearly structuring your online presence and guiding your potential customers to your offer.
Here’s how to proceed
First, you need to consider: What information is interesting for my customers? Summarize this information under precise and short headings. In the case of your own website, you can use web builders for structuring. And in social networks, you should use these headings as links to further information.
No matter where the customer just clicked, they should always be able to quickly return to your main presence (for example, your Facebook profile or homepage). Test your structure with people who do not know you and your digital presence well: Give them a clear call to action (e.g., “Find out how long I have been working as a trainer”) and observe exactly where the test persons click and how quickly they find the solution.
The trainer Dennis Tröger wants to stop trading time for money. He shows visitors to his website an overview of four steps to take advantage of his offer and links each step with the corresponding call to action:
www.dennistroeger.com – accessed on March 20, 2018
This resonates with the customer
“Sounds exciting! I want to meet this person.”
The benefit for you
Your customer gets to know you and your method online. They become curious and might next look for a way to contact you directly. The first impression counts! And you can easily create that with a good sample of your training online.
Here’s how to proceed
Select a short excerpt from your training that is representative of you and your method. Then briefly tell the interested customer what a typical training session would look like: Are you more of a speaker, or do you rely on participant activity? Is there a relaxed atmosphere or high concentration? … It’s best not to just use written bullet points, but to visually present your training directly in images or videos!
Check out how trainer Sebastian Tetschke greets his participants in an online session! This video works both in the online course itself and for self-presentation on your own website: This way, customers learn how Sebastian structures his training and what he values:
Use media online
This resonates with the customer
“Oh, a video, I’ll watch that quickly, then I don’t have to research and read so much.”
The benefit for you
At first glance at a website, most people notice videos and images faster than plain text. You can take advantage of this phenomenon by producing good media and placing them in prominent positions on your site. Another plus: Images and sounds tend to stick in people's memories much better than words and texts.
Here’s how to proceed
You probably already have professional photos of yourself. But what about good videos? Spend some time on a 90-second video introducing yourself and your method. Once created – used a hundred times!
Tips for creating good videos without professional equipment can be found in our online course!
No substitute for marketing
With the tips mentioned above, you should note that they are not a substitute for marketing. However, they help you carry your offline success online as well. People are simple-minded: they want quick information and direct visual impressions – and invest as little time and effort as possible.
Facebook, Xing, your own website... Now check your online presence against the aspects mentioned!
