“Selling may not be fun, but it somehow works – at least when I am directly in contact with my customer,” we hear this statement more often than we expected. But how do you best present yourself on the internet for that? Find out now how you can also make yourself digitally attractive to customers.
Getting attention is the first step: Potential customers must first come across you and your offer online. There are numerous possibilities in the World Wide Web: Facebook, LinkedIn, Xing, or your own website – to name just the most popular ones. But how do you proceed so that the visitor to your profile or page doesn’t click away after a few seconds?
3 Tips to convince interested customers:
Clearly structure your own offer
Provide samples
Utilize media
Clearly structure your own offer
This is what the customer perceives
“This trainer offers exactly what I’m looking for! Ah, here I see his references and there an overview of the upcoming dates.”
The benefit for you
Your customer finds directly what he is looking for and engages with you longer. How many potential customers have probably already stumbled across your name online, but got distracted and quickly forgot you? Reduce this rate by clearly structuring your online presence and guiding your potential customers specifically to your offer.
Here’s how to do it
First, you need to consider: What information is interesting for my customers? Summarize this information under precise and short headings. For your own website, you can use website builders for structuring. And in social networks, you should use these headings as links to further information.
No matter where the customer has clicked, he should always be able to quickly return to your main presence (such as your Facebook profile or your homepage). Test your structure with people who do not know you and your digital presence well: Give them a clear task (e.g., “Find out how long I have been working as a trainer”) and observe carefully where the test persons click and how quickly they find the solution.
The trainer Dennis Tröger wants to end the exchange of time for money. He shows visitors to his website an overview of four steps to take advantage of his offer and links each step with the corresponding call to action:
www.dennistroeger.com – accessed on March 20, 2018
This is what the customer perceives
“Sounds exciting! I want to get to know this person.”
The benefit for you
Your customer gets to know you and your method online. He becomes curious and may next look for a way to contact you directly. The first impression counts! And you can easily create that with a good sample of your training online.
Here’s how to do it
Select a short excerpt from your training that is representative of you and your method. Briefly introduce the interested customer to how a sample training session would look: Are you more of a speaker or do you rely on participant activity? Is there a relaxed atmosphere or high concentration in your sessions? … It’s best to use not only written bullet points but also present your training visually through images or videos!
Check out how trainer Sebastian Tetschke welcomes his participants to an online support session! This video works both in the online course itself and for self-presentation on the website: This way, customers learn directly how Sebastian structures his training and what he values:
Utilize media online
This is what the customer perceives
“Oh, a video! I’ll check this out quickly; then I don’t have to research and read so much.”
The benefit for you
At first glance, most people notice videos and images more quickly than text on a website. You can use this phenomenon by producing good media and placing them prominently on your page. Another plus: Images and sounds tend to stick better in people’s minds than words and texts.
Here’s how to do it
You probably already have professional photos of yourself. But what about good videos? Invest some time in a 90-second video where you introduce yourself and your method. Once created – used a hundred times!
No replacement for marketing
When considering the tips mentioned above, you should note that they are not a replacement for marketing. However, they help you continue your offline success online. People are simple-minded: they want information quickly and direct visual impressions – and do so while investing as little time and effort as possible.
Facebook, Xing, your own website… Now check your online presence against the mentioned aspects!
