You are a trainer and want to offer your online courses to large companies as well? You should be aware of these hurdles companies face in dealing with digital media, so you can convince them with your concept of online training measures.
Sometimes, it is not so easy to convince corporate clients of online continuing education measures. Therefore, it is even more important for you as a trainer to know why some companies hesitate to adopt digital solutions. A recent study by the Competence Center for Skilled Worker Security (KOFA) provides an explanation as to why some companies express concerns about digital media. Do not let these barriers discourage you, because we already have proposals for solutions for you!
This trainer was able to convince companies through online courses in discussions.
Study: These are typical hurdles for companies
This recent study from the Competence Center for Skilled Worker Security (KOFA) has shown that in 2017, already 8 out of 10 companies rely on digital learning media. Nevertheless, especially large companies repeatedly hesitate to use digital continuing education measures. The consequence: they continue to focus on purely face-to-face events.
The KOFA survey has named these inhibiting factors that have prevented all companies from switching to digital offerings:
Own representation of the results from the KOFA study “Digital Education in Companies”.
Your Advantage in Sales Conversations
From the results of this survey, several decisive hurdles faced by companies can be derived that you definitely should know for your next conversation. This will make it easier for you to adapt your offerings to the needs of the company and to promote them skillfully. We give you three suggestions on how you can avoid these problems and argue effectively for both sides:
Three Typical Hurdles and Your Arguments in the Sales Conversation
Hurdle No. 1: Lack of Practical Experience
According to the survey, many companies lack practical experience and examples of how digital learning can be effectively implemented. Many customers already have a few ideas in mind but do not know if they can be implemented. In this case, it is particularly important to be able to present some good examples.
Your Tip: We have repeatedly asked our customers how they use digital learning media and what benefits they see from it. In our blog, you can take a look at some practical examples and see why companies like Snipes or experienced trainers like Dennis Tröger rely on e-learning and online courses.
To the specific practical examples
Hurdle No. 2: Fear of Insufficient Personal Contact
Some respondents stated that they miss personal contact in the learning process when courses are offered exclusively online.
Your Tip: With Blended Learning, you can combine both learning approaches by offering face-to-face events and accompanying online courses! We have put together an overview for you that compiles all relevant information on how to successfully implement Blended Learning in Practice. This way, you can prepare your arguments effectively for the next customer conversation.
You can learn more on our info page “Blended Learning in Practice”
Hurdle No. 3: Digital Transition is Time-Consuming
The survey also revealed that many companies perceive the effort required for a transition to digital learning media as too time-consuming. Another reason to rely on Blended Learning! By combining face-to-face events and online courses, you maintain contact with yourself as the trainer. However, you also save additional work on-site and can offer the courses at a lower cost in the long run.
Your Tip: Check out our free guide on “Blended Learning for Companies” and learn more about the advantages that digital learning media offer you.
