You are a trainer and want to offer your online courses to large companies? You should be aware of these obstacles that companies face when dealing with digital media so that you can convince them with your concept of online training measures.
Sometimes it is not so easy to convince corporate clients of online further education measures. Therefore, it is even more important for you as a trainer to know why some companies are hesitant about digital solutions. A recent study by the Competence Center for Skilled Workers (KOFA) provides an explanation of why some companies express concerns about digital core media. Don’t let these barriers discourage you, because we already have proposals for solutions for you!
This trainer was able to convince companies through online courses during discussions.
Study: These are typical barriers for companies
This recent study by the Competence Center for Skilled Workers (KOFA) has shown that in 2017 already 8 out of 10 companies rely on digital learning media. Nevertheless, especially large companies repeatedly shy away from using digital further education measures. The consequence: They continue to rely on purely in-person events.
The KOFA survey identified these inhibiting factors as reasons why not all companies have switched to digital offerings yet:
Own representation of the results from the KOFA study “Digital Education in Companies”.
Your advantage in the sales conversation
From the results of this survey, some decisive barriers for companies can be derived, which you should definitely know for your next conversation. This way, it will surely be easier for you to adapt and market your offers according to the needs of companies. We give you three suggestions on how you can avoid these problems and argue effectively for both sides:
Three typical barriers and your arguments in the sales conversation
Barrier No. 1: Lack of experience
According to the survey, many companies lack experience and practical examples of how digitally supported learning can work. Many customers already have some ideas in mind but do not know if these can be implemented. In this case, it is particularly important to be able to present some good examples.
The tip for you: We have repeatedly asked our customers how they use digital learning media and what advantages they see in it. In our blog, you can look at some practical examples and see why companies like Snipes or experienced trainers like Dennis Tröger rely on e-learning and online courses.
To the specific practical examples
Barrier No. 2: Fear of too little personal contact
Some respondents stated that they miss personal contact in the learning process when it is offered solely online.
The tip for you: With blended learning, you can combine both learning approaches by relying on in-person events and accompanying online courses! We have put together an overview for you that compiles all relevant information on how to successfully apply blended learning in practice. This way, you can prepare your arguments purposefully for the next customer conversation.
You can learn more about this on our info page “Blended Learning in Practice”
Barrier No. 3: Digital transition is time-consuming
The survey also revealed that many companies perceive the effort of transitioning to digital learning media as too time-intensive. Another reason to rely on blended learning! By combining in-person events and online courses, the contact with you as a trainer is maintained. Nevertheless, you save additional on-site workload and can offer the courses at a lower cost in the long run.
The tip for you: Check out our free guide on the topic of “Blended Learning for Companies” and learn more about the advantages that digital learning media offer you.
