The e-learning industry is booming! But what tools and methods should trainers and educators focus on to benefit from this? We summarize from the latest mmb quick survey what is particularly in demand:

To the survey: The current survey by the mmb Institute was conducted in April 2020. A total of 64 companies from the e-learning sector participated. Among other things, questions about the current developments and future outlooks after the crisis were answered.

Business areas with growing demand

The e-learning industry is large: The business areas range from software to content creation to the sale of ready-made e-learnings. Especially for trainers and educators who want to increasingly rely on e-learning offerings now, the question arises: Which of the many offerings will be particularly important as a business field?

For educators and trainers, especially consulting services (68%) and the creation and sale of digital learning content and complete e-learning courses (both 58%) will be particularly important in the future. There is great potential in these areas to expand existing offerings or to open up entirely new business fields.

The most in-demand e-learning methods and tools

Microlearning, mobile learning, WBT – many different methods are based on the principle of e-learning. However, they often differ significantly in terms of didactics and media. The current crisis highlights the most important criteria:

Learning formats that primarily function online and are not too complex and elaborate benefit from the current crisis.

Since in-person events are not possible for the time being, webinars are naturally in high demand (80%). But learning videos (67%) also provide a good basis for trainers and educators to profitably offer their content digitally. This also benefits apps (64%) that provide this content online.

Reading tip: If you are not yet familiar with the many e-learning methods, our overview will help you: 7 digital learning methods compared. On our extensive information page, you will additionally find all information on the topic “Videos for online courses.”

Our recommendation: Create your own video courses

If you want to establish a firm footing in the e-learning industry as a trainer or educator during the current crisis, we recommend combining the two results: creating/selling e-learning content and videos.

For example, create e-learning courses with your own recorded learning videos, which you sell as complete video courses. Videos are a perfect medium to lead course participants personally, engagingly, and professionally to success in learning.

For the creation of your courses, you should also choose suitable software or an app that meets the currently most important criteria: Primarily online, not too complex, and not too elaborate. The learning platform from blink.it is ideal for this, where even beginners can quickly and easily create their own e-learning courses with their videos (and all other formats). Try blink.it now for free and without obligation to benefit from e-learning growth!