You have already engaged intensively with blended learning and want to advance your company's training with the mix of offline and online? Then you may be wondering how to excite colleagues and superiors about this idea. We give you 7 arguments that will convince everyone of the success of blended learning in the company!
Informing yourself about a method is one thing – getting others on board is a whole different matter. Moreover, time is generally scarce. Right at the next meeting on the future of corporate education, present the advantages of blended learning in companies to your counterpart! With the following 7 arguments, you can perfectly prepare for this meeting.
Tip: At the beginning, you probably want to introduce your colleagues and superiors to the topic and present the concept of blended learning: what it means and what blended learning looks like. To prepare your colleagues for your meeting, you can send them the link to blended learning in practice. This way, you can start directly with the first argument during the conversation!
In-person learning + E-learning = Blended Learning
1. Argument: Measurable Results
The challenge with traditional seminars:
Conventional training like one-day seminars takes place live and within a limited time frame. If your superiors later want to know how high the learning success of the measure is, it's hard to provide an answer. Often, HR personnel can only rely on a “How did you like the training?” survey from the trainer. How much the employees actually implement in the long term remains a mystery.
Your argument for blended learning:
What takes place digitally can be easily recorded and thus made measurable. During the blended learning, you can track online how far the participants are. And in the end, the trainer can create an examination with a certificate.
The added value for your company:
Real results can sometimes be uncomfortable – for you as the responsible HR person as well as for the trainer. But what does it bring your company to close its eyes? Only those who evaluate the success of measures correctly can change the corresponding knobs next time and really offer successful training in the long term.
With blended learning in the company, you can also view (interim) results and track progress during the training. More about this in Argument 4!
Learn more about the argument of measurable results in this article: Educational Control 3.0 – Transparency and Measurable Results
2. Argument: Less Work Absence
The challenge with traditional seminars:
How long must a seminar last for the trainer to convey all content? The “perfect length” of a traditional seminar or workshop is hard to determine, after all, the participants need an introduction and some time to get to know each other. Typically, you have to reckon with at least one day of work absence for the employees concerned – all at once. Just finding a suitable date for all parties involved can be a challenge.
Your argument for blended learning:
In blended learning in the company, employees can largely decide when and where to do exercises. We can shorten the pure presence time and focus on the essentials of live meetings: personal acquaintance and motivating for the subsequent tasks.
The added value for your company:
Of course, work time is also used for further training measures in blended learning. However, the individual employee decides when it suits them! For example, they can spontaneously use the time between two meetings for an online exercise. Therefore, the presence components of blended learning can be limited to the essentials, instead of discussing fundamentals that perhaps half the attendees already know.
In blended learning in the company, every format is optimally utilized, and wasting time is a thing of the past!
3. Argument: Higher Transfer to Daily Work
The challenge with traditional seminars:
As already mentioned, participants in traditional seminars are usually completely “pulled out” of their everyday life for a day – and then continue as before. The transfer to daily work is difficult.
Your argument for blended learning:
Blended learning connects not only various methods but also intertwines further training into the daily routine of participants. Due to the long time span and the recurring impulses, participants can implement what they have learned better.
The added value for your company:
What counts more than a training that also bears fruit? Without transfer, every seminar remains a nice change from everyday life, much more but not that. With blended learning in the company, employees are confronted with exercises over a longer period, allowing them to reference current experiences in their job.
4. Argument: The Boss is On Board!
The challenge with traditional seminars:
As an HR person, you will likely be involved in organizing seminars. What happens during the seminar itself, you and others in the company do not know. This hard separation can cause friction.
Your argument for blended learning:
Anyone who wants insights into the further training in blended learning can participate in the online support. This way, difficulties can often be clarified much faster internally.
The added value for your company:
Especially for managers, it is helpful to know the content of their employees' further training – and also to learn about possible difficulties and progress. This way, the manager can address the individual employee during an encounter in the kitchen regarding the training. Such communicative impulses strengthen internal relationships, and the employee is valued for their learning successes and additionally motivated.
5. Argument: Flexibly Adjust Topics
The challenge with traditional seminars:
A seminar is mostly planned in advance. On the seminar day itself, employees can possibly bring in current topics, but time for that is very limited. Often, the situation is such that an employee is inspired to ask questions days or weeks after the seminar due to incidents in their daily work. But the seminar has long been over and questions are no longer possible.
Your argument for blended learning:
In blended learning in the company, trainers and participants can adapt the learning content to current topics in the company. This is especially an enormous added value in soft-skill training: employees can process real examples from their daily work in the training.
The added value for your company:
The larger a company, the longer processes tend to take. If the topic of further training is about workplace communication, for example, the participant can observe their own behavior over weeks and discuss it with the trainer and colleagues. If there is a communicative difficulty, trainers and participants can analyze it promptly and work on an improvement.
6. Argument: Exchange Between Remote Employees
The challenge with traditional seminars:
A seminar takes place at a specific time in a specific location. If your company has distant branches, you must either offer the seminar twice or have the participants travel – which again costs time and effort.
Your argument for blended learning:
In the online support, hundreds of participants can work simultaneously, each at their own pace and from anywhere. An asynchronous exchange takes place in the comments section: asking questions or naming examples benefits everyone together.
The added value for your company:
By utilizing a common online platform, conversations and relationships can develop between colleagues who rarely or never interact. This strengthens the internal cohesion in the company. Additionally, participants help each other instead of exclusively receiving input from the trainer.
7. Argument: Digital Method Training
The challenge with traditional seminars:
In the seminar, the trainer can use various didactic methods, but typically some participants are more active than others. Anyone who just wants to see something different from their workplace can easily let themselves be carried away by others without actively contributing themselves.
Your argument for blended learning:
In blended learning in the company, each individual is required: On the online platform, each participant can do exercises, answer quiz questions, watch videos, and leave comments. This way, digital skills are inadvertently trained.
The added value for your company:
With this argument, your company benefits twice: First, employees are not only trained in a subject but also learn digital competencies at the same time. Secondly, blended learning is good for the company's image: you are up to date and utilize the opportunities of traditional live events and digital self-learning methods.
Do you want to pass on the arguments directly to colleagues or save them for yourself? No problem – just download them as a clear document! Our designer has beautifully designed all the arguments and compiled them as a PDF. Let’s improve the world of learning & development together with blended learning!
