"Videos are a must-have in corporate training" - So states a variety of studies. But what are actually the advantages of video learning in companies? This article provides a quick overview and 6 good arguments for HR managers who want to start with videos in e-learning.
Overview: The 6 Advantages of Videos at a Glance
Advantage 1: Convey Complex Content Simply
Why do almost 90% of all students learn with YouTube videos? Because content is explained visually and memorably in videos. Videos allow for a high practical relevance. Just think of tutorials for operating complex programs or machines (who likes to read thick manuals and actually understands them?). Or think of situations directly from everyday work that can be depicted in the video, such as interview situations.
Learning videos have a crucial advantage over traditional manuals and graphics: A video enables employees to go through even complex processes step by step "live" and imitate them directly. And this takes significantly less time than a written or illustrated manual: Ideally, learning videos should be a maximum of 3 minutes long (see also Advantage 4: Time Savings).
More on this: 5 Ideas for Successful Learning Videos in Companies
#2 Video Production is Cost-Effective
Creating training manuals or handouts, printing, updating, and reprinting: All of this costs a lot of time and especially money for companies. The production of learning videos, on the other hand, is simple and quick:
In the simplest version, companies can easily create learning videos with smartphones. Most modern smartphones offer very high camera quality, even without additional equipment. With a small investment in meaningful video tools, companies can put together their own video studio at a low cost.
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#3 Better Learning Effect Through Repetition
In traditional training and workshops, content is explained once, maybe twice. If employees do not understand the content, the long-term learning effect is questionable.
With learning videos, however, employees gain complete control over their learning process: pause the video, rewind, replay difficult passages. Taking notes is also easier with a "pause button." All of this contributes to a higher and more sustainable learning effect.
#4 Time Savings Through High Flexibility
Traditional trainings such as workshops or seminars must be reorganized for each learning group. This results in a high time commitment for all involved: The time for organization adds up just like the absence (and possible travel to and from) of the employees.
Videos, on the other hand, keep knowledge at a quality standard. Once created, the learning videos can be used again and again. As part of e-learning, the learning location is also flexible: Employees can view the videos directly at their workplace. Thus, learning videos in companies provide full temporal and spatial flexibility.
Speaking of time: How long should a good learning video be?
#5 Videos Have Many Applications
Not all videos are the same. And learning videos are not just suitable for training in the traditional sense. There are different types of learning videos. And correspondingly many areas of application in companies. For example:
Digital Onboarding with Learning Videos, ideal for new employees in remote work
Preparation and follow-up for face-to-face training in blended learning style
Video Tutorials for important everyday processes
Screen casts for step-by-step explanations of processes or software
#6 Intuitive Learning and High Acceptance Through Habit
Video platforms like YouTube have long been part of the everyday (learning) life not only for students. In 2021, the average usage of videos on the internet in Germany was 64 minutes. In contrast, texts are only consumed for 20 minutes per day. The success of short videos is also evident from the success of TikTok. A clear indication: videos are part of most employees' everyday life.
Companies can leverage this preference and habit: With learning videos, employees in continuing education have a familiar format that most can intuitively navigate. This facilitates access to continuing education content and increases motivation to learn.
Reading Tip: To ensure that learning videos are well received, you should avoid these 7 mistakes when creating learning videos!
Overall, videos offer great opportunities for corporate training - for employees and trainers alike. The only downside remains the production effort, which can be significantly minimized with today’s good smartphone cameras. Therefore, a pilot project with low effort is definitely worthwhile to test the acceptance and added value of learning videos in your own company.
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